ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?” How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

AUGUST 24, 2022

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Netflix had barely started experimenting with online video. There are thousands of B2B industries that seem too complex or too niche for content marketing. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Agile VC

MAY 13, 2013

While our portfolio at NextView is roughly equally weighted to consumer facing and B2B companies, it seems that for consumer companies in particular being first mover confers little benefit and the drawbacks probably outweigh whatever weak advantage might exist. Atari (home video game consoles). Netflix (video streaming).

Cloud 205

Cloud B2B Software Review Technical Review 205

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

Both Sides of the Table

AUGUST 29, 2012

I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. or video podcast. And so they never got consumer adoption.

Southern California 279

Southern California Detroit Los Angeles California 279

Rembrandt Communications

MARCH 8, 2019

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Look at webinars, podcasts, videos, live events, radio, direct mail, and other venues and technology formats.

PR 100

PR B2B Public Relations Technical Review 100

Rembrandt Communications

MARCH 8, 2019

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. With the high level of B2B competition, it’s essential to try new things and be creative. Look at webinars, podcasts, videos, live events, radio, direct mail, and other venues and technology formats.

PR 100

PR B2B Public Relations Technical Review 100

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

North Carolina 100

North Carolina Video Customer Technical Review 100

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 97

B2B Marketing B2C ChatGPT 97

VC Cafe

MARCH 16, 2025

And there’s of course content creation, which is being massively transformed by generative AI: writing, creating images, video, audio or music are now possible and mostly free with a prompt. Commoditisation of AI Features: this is frankly also a challenge for B2B startups. What will it take for founders to win in consumer?

Technical Review 78

Technical Review B2C Generative AI IPO 78

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. New interfaces that break the “edtech” mold – the rise of more casual, experiential learning at scale.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

MARCH 31, 2020

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62

B2B SEO HTML Startup 62

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Also this is almost exclusively B2B unless it’s something “luxury.” You’ll need on-site visits even in this day and age of video-conferencing. . $100/mo means people expect to be able to call support, and if a competitor is substantially better, it’s probably worth the effort to switch.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

JUNE 29, 2017

This is why, instead of a single content type, a mixed bag of contents comprising text, images, infographics, video, charts, GIFs give your web presence more scopes of engagement. Encourage your users to upload short videos about their experience with your business brand or service. User generated content. Create evergreen content.

Small Business 212

Small Business Marketing Technical Review Social Media 212

Duct Tape Marketing

NOVEMBER 7, 2024

And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. I'm a big believer in simple videos. 70% of people watch the three and a half minute video, and we got it down to really simple language calls to the call center went down, satisfaction went up. Can you make it simpler?

Customer 77

Customer Generative AI ChatGPT Cloud 77

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Both Sides of the Table

NOVEMBER 14, 2010

I’m spending a lot of time looking at video production & distribution because I believe this will form a larger basis of the future Internet and I believe that Hollywood & television will face large, disruptive forces. I still love B2B application. I am really bullish on data-as-a-service. Why should you care?

Florida 299

Florida Technical Review San Antonio Los Angeles 299

ConversionXL

MAY 1, 2019

You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. Text content is cheap.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webcasts – Live videos viewed online.

Software Review 100

Software Review Marketing Social Media B2B 100

VC Cafe

FEBRUARY 7, 2025

Meta announced EDITS , an AI video editing app to compete with ByteDance ‘s CapCut (in case it gets banned). Speaking of Bytedance, the company launched OmniHuman , which is able to create talking videos from a single image and it’s scarily good. Satirical video by Eretz Nehederet. I keep hoping this is not true.

Israel 78

Israel Technical Review Open Source China 78

YoungUpstarts

JUNE 11, 2017

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. For example a screen printing software company offering business management software can showcase its products full potential with a handy video on how it can help you manage your full business needs with an effective software package.

Database 164

Database Software Review Dividend Social Media 164

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] 10:29] Do you think video is the content format that everybody should use the most? [13:34] This is John Jantsch.

Social Media 95

Social Media Media B2B B2C 95

VC Cafe

OCTOBER 16, 2024

If you get chance, watch some of the videos to get a sense on how far the technology got. On the B2B side, Business voice applications have progressed significantly, from rudimentary interactive voice response (IVR) systems in the 1970s to sophisticated conversational AI systems powered by LLMs. Let’s dive in!

Vertical 170

Vertical Generative AI B2C CTO Hire 170

VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. The program helps boost sales through its customer engagement tools (video content, dedicated storefront, editorial curation), merchandising, and strategic support.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For example, after looking at the broader market, we saw that a service that helps marketers scale their video content was in demand. Image source ). The former is simple.

PR 120

PR B2B Lean Audience 120

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Finally, it began experimenting with content delivery, and was among the first firms to exploit the power of video to tell customer stories. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I don't have cat videos. (I'll And three videos on YouTube. You don't have to have any videos on YouTube. As of March 2013, one billion, (B!), hours of YouTube every month.

Analytics 151

Analytics Marketing Audience Channel 151

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . With video, you can advertise products, projects, and initiatives launched by your company — and just about anything else.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124