YoungUpstarts

JANUARY 15, 2019

Recently, McDonalds shifted from plastic straws to paper straws after a twitter campaign went viral on how they use 1.8 He has more than 14 years of experience in B2B digital marketing, optimization, and operations, with a focus on the financial services market. . This can be the same for business models that have worked for decades.

Small Business 196

Small Business Software Review Technical Review Viral 196

Version One Ventures

SEPTEMBER 17, 2013

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? These acts can often be start of a viral growth curve in the enterprise. Enterprise products that present a high-value daily utility for the people involved can have a high virality potential. Sell to few”: Traditional enterprise sales.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What is our viral spread coefficient? What does it cost to acquire a new customer?

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. The post B2B Video Marketing: A Strategy for Lead Generation appeared first on CXL.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And I think it's coming around, I think the problem that B2B is gonna have is actually executing it. Whereas b2c, I mean m and MS has had a, has a community, right?

Community 90

Community Framework Advisory Board Viral 90

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Also this is almost exclusively B2B unless it’s something “luxury.” simple enough to be self-service). Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. In 2023, customers will have high expectations, and the availability of customer support robots will only improve their shopping experience.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

MAY 30, 2021

Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. Barkulis and I agree that your hyperlocal startup has a far better chance if you position it as a B2B and B2B2C startup, like Yext , DoorDash , and ShadowFax.

Finder 361

Finder Startup Curation Seattle 361

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral. Well, then you’ve got to go viral. Dropbox is a perfect example of a company that relied heavily on product virality, which was built into the product.

Belarus 137

Belarus Viral Channel Startup 137

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. tweeting and texting Millennials), but on B2B markets and interactions as well. These are the new rules of the B2B marketing game. My three takeaways: 1.

B2B 91

B2B Mobile Sales Cycle Viral 91

ConversionXL

APRIL 4, 2017

Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If, for every customer you acquire, you can acquire 1-10 more with viral loops , you can spend a lot more on acquiring that first customer, right? If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically.

Channel 78

Channel Acquisition Framework B2B 78

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate. It’s a masterclass in B2B storytelling. billion users interact in Groups every month.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? To understand acquisition you must understand lifetime value. Increased engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Approach influencers and key stakeholders appropriately.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Working the pain in B2B.

Software Review 232

Software Review Technical Review .Net Design 232

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 76

Video Marketing Harvest Bandwidth 76

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

ReadWriteStart

FEBRUARY 20, 2013

However, depending on the product you’re offering, the freemium model can work well for business-to-business (B2B) companies, and especially well for B2VSB (business-to-very-small-business) companies. The post 6 Ways To Make Freemium Work For B2B Products appeared first on ReadWrite. Image courtesy of Shutterstock.

B2B 60

B2B Product Small Business Administration SBA 60

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace.

IP 163

IP Technical Review B2C Social Network 163

Hearpreneur

JULY 5, 2023

Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. It is used to showcase products or services, generate brand awareness, and increase customer engagement through creative videos. Thanks to Roman Milyushkevich, Scrape It ! #7-

Entrepreneur 113

Entrepreneur Audience PPC Campaign 113

The Startup Magazine

NOVEMBER 16, 2019

All it takes is a single viral video to find your business leads on a global scale [i]. This works particularly well for those engaged in B2B activities or for those who struggle to network. Forming a bond with your consumer is a huge part of landing return business –whether you sell B2B or B2C. Think about it…. 3 – Use Quora.

South Africa 92

South Africa Africa Social Media B2B 92

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. The best thing about the book, however, is its emphasis on how B2B companies can take advantage of content marketing. Do Something Unexpected Yes, there’s no business like show business.

B2B 185

B2B Social Media Afghanistan Iraq 185

The Equity Kicker

JULY 9, 2014

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. Andrew Chen has a great post up detailing the ways to scale user growth. But sometimes it happens!

Viral 122

Viral B2B Early Stage SEO 122

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Version One Ventures

FEBRUARY 27, 2014

While viral growth and network effects exist in certain enterprise settings (for example, communication and file-sharing products and in industries like legal), network effects are typically more limited in a B2B environment compared with B2C. Free isn’t necessarily sustainable with B2B.

Viral 154

Viral B2B B2C Business Model 154

YoungUpstarts

MARCH 27, 2020

If your business appeals to a professional audience or is a B2B business, you might also consider attending trade shows to put your stamp on the market and allow other vendors to hear about your business and the products that you offer. If you want to spread the word online, you should create a social media account to create viral posts.

PPC 179

PPC Social Media Audience Advertising 179

Rob Go

JANUARY 12, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that broadly speaking, you want to pay up for traction over team in consumer, and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B. In B2B, more of the distribution challenges for certain types of products are in the team’s control.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113