ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral. Well, then you’ve got to go viral. Dropbox is a perfect example of a company that relied heavily on product virality, which was built into the product.

Belarus 137

Belarus Viral Channel Startup 137

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace.

IP 163

IP Technical Review B2C Social Network 163

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C. In 2023, customers will have high expectations, and the availability of customer support robots will only improve their shopping experience.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. You mention social / viral aspects at both Google Photos and United Online. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks.

Management 150

Management Product Entrepreneur Silicon Valley 150

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 78

Video Marketing Harvest Bandwidth 78

ConversionXL

APRIL 4, 2017

Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If, for every customer you acquire, you can acquire 1-10 more with viral loops , you can spend a lot more on acquiring that first customer, right? If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? 11 LinkedIn Posting Tips to Get Viral on LinkedIn. Yeah, you have a post that has the potential to go viral, and then also human editors will come in. So these first 30 to 60 Minutes are critical.

Viral 216

Viral Algorithm Framework B2B 216

Startup Professionals Musings

JANUARY 15, 2022

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

MAY 30, 2021

Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. Barkulis and I agree that your hyperlocal startup has a far better chance if you position it as a B2B and B2B2C startup, like Yext , DoorDash , and ShadowFax.

Finder 361

Finder Startup Curation Seattle 361

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate. It’s a masterclass in B2B storytelling. billion users interact in Groups every month.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. A Tutorial. A Company Overview. Or A Product Demonstration. Even though your explainer video may incorporate some of these elements, the focus should always on be on clarity first – packaging second. image source.

Video 122

Video Software Review Cofounder Metrics 122

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. I think B2B influencers on like LinkedIn and really be starting to become a thing in 2024. And then basically.

Channel 92

Channel Acquisition Framework B2B 92

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. HOW TO: Win a MAZDA2 on Foursquare [S. OpenTable Seated 15.4 Million Diners. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust.

Developer 73

Developer Software Review PHP Social Media 73

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. It’s not just pure software companies that achieve this — hardware/server SaaS company Rackspace also has negative net churn, which enables them to grow revenues 30% year-over-year with $1.5

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Unless you have the most viral, sticky product ever,” Woodhead noted, “there’s a bit of ‘coming over the hill’ with analytics, and you hope for a soft landing. For products with more than one kind of user, we write more than one user manual.

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Virally spread your marketing message by making sure influential local bloggers see your video. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 238

Social Media Media Cost Startup 238

YoungUpstarts

MARCH 18, 2013

Particularly helpful in B2B communications , LinkedIn is helpful in promoting your business professionally. If your video goes viral, YouTube can help you get huge brand recognition. Following other businesses or prominent people in the field can help you build a network with a targeted audience.

Social Media 269

Social Media Small Business Media Marketing 269

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), If you are a B2B company, checkout Cisco's social efforts. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV).

Analytics 151

Analytics Marketing Audience Channel 151

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. tweeting and texting Millennials), but on B2B markets and interactions as well. These are the new rules of the B2B marketing game. My three takeaways: 1.

B2B 91

B2B Mobile Sales Cycle Viral 91

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Snapchat is almost exclusively a young person’s hangout, but you will likely find consumers of all ages on Facebook and Twitter. Approach influencers and key stakeholders appropriately.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. The post B2B Video Marketing: A Strategy for Lead Generation appeared first on CXL.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.

Retention 113

Retention Marketing Acquisition Channel 113

mashable.com

NOVEMBER 3, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

YoungUpstarts

DECEMBER 9, 2014

Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies. The best thing about the book, however, is its emphasis on how B2B companies can take advantage of content marketing. Do Something Unexpected Yes, there’s no business like show business.

B2B 185

B2B Social Media Afghanistan Iraq 185

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. Shoutlet – Distribute and track viral marketing campaigns across social media outlets. Oprius – A contact management software designed for independent sales people. What will you find here?

Software Review 78

Software Review Social Media Social Network Software 78

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

OCTOBER 26, 2011

Its free-to-use Request Engine helps connects businesses and corporations to the people, services or equipment needed to finish the job, whether it is to produce a traditional corporate video, viral webisode, commercial, or cover a live event. They have helped me connect with and hire great videographers for the last three years.

Search 154

Search Media Greece Product 154

Startup Professionals Musings

SEPTEMBER 20, 2013

Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. Barkulis and I agree that your hyperlocal startup has a far better chance if you position it as a B2B and B2B2C startup, like Yext , Locu , and Yodle.

Finder 210

Finder Curation Seattle Community 210

The Equity Kicker

JULY 9, 2014

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. Andrew Chen has a great post up detailing the ways to scale user growth. But sometimes it happens!

Viral 122

Viral B2B Early Stage SEO 122

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166