VC Cafe

JANUARY 22, 2021

AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. You can explore webinars, workshops, and how-to sessions, and also schedule a free 1:1 session through the Virtual Ask an Expert Bar program.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. You can also inform the users about an upcoming webinar or a podcast by sending a notification like this – ‘ Webinar on the art of engaging mobile app users. SaaS marketing is unlike other marketing.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Webinars and digital events. Webinars can also be lead generators.

Marketing 147

Marketing SEO Advertising Social Media 147

Up and Running

MAY 21, 2014

He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verzion, HP, and Citrix. The webinar attendees responded so well to the topic, that I guarantee you’re going to find a lot of value in the recording.

Marketing 72

Marketing Social Media Sales Media 72

View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Webinars – online presentations on an industry topic.

Software Review 100

Software Review Marketing Social Media B2B 100

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new. RentJuice is doing much the same in real estate software.

Software 100

Software B2B Silicon Valley Acquisition 100

Startup Lessons Learned

JULY 5, 2010

Four Steps primarily centers its stories and case studies on B2B hardware and software startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

FEBRUARY 3, 2022

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Webinars are cheap to run.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

B2B 73

B2B Marketing B2C Social Media 73

ConversionXL

APRIL 28, 2021

There are ample ways of bringing competition and interactivity to B2B processes, too: think bringing quizzes to webinars, adding certifications to professional development add-ons, and creating in-app experiences that make completing a task a joy. Gamification isn’t the domain of B2C or gaming sites alone.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

MAY 27, 2022

Buyers] looked for one-to-many forums like webinars and online events to learn about the category, what other people are doing in the industry, and who the top contenders are. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience.

Demand 91

Demand Lead Generation PPC Leadership 91

The Startup Magazine

JULY 28, 2024

If you are thinking about starting a business, and you want to hit the ground running, then you should definitely think about starting a B2B (Business-to-Business) company instead of trying to compete in an overcrowded consumer market. Ah, but B2B, my friend, is a different kettle of fish.

B2B 158

B2B B2C Green Business Model 158

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Both companies offer heaps of resources, from blog articles to webinars. Image source. Slack’s experience isn’t a phenomenon.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Custom ebooks/webinars & highly targeted ads & marketing (i.e.

IP 98

IP Marketing Technical Review Software Review 98

Hearpreneur

DECEMBER 10, 2023

We're planning to roll out some exciting initiatives like exclusive events, educational webinars, and a revamped customer support system to ensure our clients feel not just satisfied but truly valued. I believe that a happy and engaged customer base is the heartbeat of any successful business.

Technical Review 149

Technical Review Entrepreneur Artificial Inteligence Affiliate 149

crowdSPRING Blog

JANUARY 28, 2019

Marketing Profs is an educational marketing website featuring articles, online courses, webinars, and tutorials. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. (This section alone includes over 700 articles!). Marketing Profs.

Small Business 106

Small Business Marketing Social Media SEO 106

The Startup Magazine

MARCH 24, 2024

Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. This means you’d create case studies, conduct webinars, and craft product comparisons to move mid-funnel prospects closer to a decision. rank higher in search engine results.

B2B 148

B2B Forecast Entrepreneur Analytics 148

Duct Tape Marketing

MAY 1, 2024

Which elements does your B2B marketing training have and what would you like it to have? So in that example I mentioned with marketing profs, they were studying how B2B marketing teams were approaching training. You talk about speaking and webinars and maybe even doing pure round tables. I think especially webinars.

Channel 82

Channel Audience B2B Social Media 82

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. They are learning to balance the culture clash between IT and Marketing by augmenting measurable digital experiences like video, webinars and Mobile. 2014 will be a BIG year for Digital Marketing.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

APRIL 4, 2014

We’ve covered plenty of ways to capture email addresses before, so you won’t be surprised to hear that for B2B businesses, a good way to capture leads is by regularly publishing high quality content. Other popular tactics you may be familiar with are: Webinars. image source. million users in 2 years. Lead Magnets. &

eCommerce 112

eCommerce Sales Marketing Software Review 112

Hearpreneur

DECEMBER 11, 2020

I am most looking forward to being more accessible to people via on-demand webinars. On-demand webinars will give people that opportunity to expand their business acumen while feeling connected to a lively experience that makes them feel like they are with me in real life. For 2021 I have already dubbed it the Year of Audacity.

Entrepreneur 82

Entrepreneur Employee Demand Technical Review 82

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has. There have never been more brands competing for attention than there are right now.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Austin Startup

SEPTEMBER 1, 2020

Webinars Webinars are a great virtual tool to replace an event presence and capture your audience’s attention. Outgrow research finds that 20% to 40% of webinar attendees eventually turn into qualified leads. A thoughtful and intelligent campaign will draw prospects to your webinar.

B2B 111

B2B Startup Campaign Database 111

YoungUpstarts

MAY 20, 2015

We recently started organizing webinars for our customers and prospects. While at the outset, webinars seem no different from the other forms of content and video marketing, there are some inherent advantages and challenges that we realized through the process of conducting one. by Anand Srinivasan, founder of LeadJoint.com.

Cofounder 100

Cofounder B2B Later Stage Audience 100

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. live videos, webinars, etc.); On-site and/or off-site video course.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156