View from Seed

APRIL 8, 2020

He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. Not a dull white paper, but something that shows why your products are awesome and actually helpful in a way that is relevant to your brand. The post Rob Stevens & Rob Go B2B GTM AMA Recap appeared first on NextView Ventures.

B2B 156

B2B Angel Investor Vertical Early Stage 156

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. If you have a white paper or customer testimonial, feature it. Advisors agree your startup is on the right track. Now is the time to get your web site up. Here are five tips to help build a first web site that will help your business grow.

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. With that in mind, B2B vendors must take extra steps to maximize relationships with existing customers to foster positive referrals.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. So if you're trying to reach a specific B2B professional, it's the only way to go.

B2B 82

B2B Campaign Audience Advertising 82

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. White papers and articles boost your brand image as a trustworthy software. It is so bright that growing is not just enough; being better than the competition is what really counts. Content Marketing.

Web 127

Web Software Review Software Technical Review 127

Brandanew

MAY 6, 2016

The key reason was that in the B2B environment they were in, the buyers had changed. As we move into the new social era, companies are closely examining the changing role of sales and refining techniques to succeed in the B2B realm. Salespeople in the social era had to be digitally social too. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 91

Social Media Media B2B B2C 91

Duct Tape Marketing

NOVEMBER 7, 2024

And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here.

Customer 58

Customer Generative AI ChatGPT Cloud 58

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 77

Video Marketing Harvest Bandwidth 77

YoungUpstarts

DECEMBER 9, 2014

this is especially true for B2B companies. From blogs, webinars, white papers and e-Books to FAQs, case studies, photos and videos, the second part of the book highlights the dos and don’ts for each content class. Understanding the differences and similarities between white papers and e-books.

B2B 185

B2B Social Media Afghanistan Iraq 185

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 84

SEO Search Generative AI Engineer 84

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. And it turns into actually a flywheel.

Community 91

Community Framework Advisory Board Viral 91

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. A busy parent running a business in their spare time, for example, may not have time to consume a 70-page white paper. Do we sell to large enterprise companies?

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

DECEMBER 1, 2022

So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.

Charlotte 96

Charlotte Audience Technical Review Chicago 96

SVPG

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). There are many variations on this (the strategy for the product strategy, if you will): For many B2B SaaS companies, each product-market fit focuses on a different vertical market (e.g.

Technical Review 60

Technical Review Vertical B2B Database 60

The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

The Startup Magazine

JUNE 5, 2018

This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Vary content types: short announcements, medium-length posts on discrete topics, deep-dive case studies or white papers. Failing to Dress Up Your Company Profile. Set a regular posting schedule and stick to it.

Marketing 84

Marketing Social Media Viral Metrics 84

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the product and service good?

Employee 87

Employee Technical Review Advisory Board Sales 87

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual.

Marketing 90

Marketing Social Media B2C Audio 90

Brandanew

MARCH 7, 2016

In one of the companies that I worked at, the cost of generating a B2B lead was about $80. We decided to write in a gated white paper meant for the target segment as a tool of discovery. Content marketing reduces cost of lead generation. Expensive, but made sense because the product went well into the thousands per sale.

Sales 100

Sales Marketing B2B Lead Generation 100

YoungUpstarts

OCTOBER 2, 2014

With your blog posts, white papers, eBooks, videos, slideshows and more all in one place, you can then organize it all into custom streams that give your audience a clear path to consume the content they want by topic, type or whatever you decide. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Agile VC

MAY 10, 2012

The white paper they wrote about it is here and there’s also a useful infographic. More broadly, the business Farmeron is building is an example of an overall wave of an “Internet of Things” There are now more internet connected devices and sensors than people accessing the internet, as Cisco highlighted in 2011.

Silicon Valley 223

Silicon Valley Cofounder Seed Stage Syndication 223

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Then write a white paper. Don’t have the time, knowledge or expertise for a white paper?

Small Business 167

Small Business Marketing PR Social Media 167

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. I''ll discuss each one below. 1) Enterprise Sales. It is all about (highly qualified) leads, leads, leads.

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Or even something like a white paper or an ebook. And we just had a big launch for a product called Dinos with that. So let's start off on the negative. Where do people get this wrong?

Product 73

Product Framework Technical Review Cofounder 73

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads.

Product 97

Product Audience Social Media Sales 97

Occam's Razor

MARCH 23, 2010

It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. You might as well save the $3 million you are sending to your web analytics vendor. Usually for free. Usually with a modest effort.

Analytics 119

Analytics Web Metrics Channel 119

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

Marketing 58

Marketing Social Media Analytics Software 58

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 69

Demand Tampa Marketing B2B 69

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Guy Nirpaz

MAY 3, 2012

Pretty good for a B2B topic! So more video and images, and less white papers and blogs. I just had the pleasure of lunch with Jacco vanderKooij who published an awesome video clip and a Prezi on the future of sales in SaaS that gathered over 100,000 views in the first month.

Sales 40

Sales B2B Video Networking 40

The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times.

Leadership 117

Leadership Marketing PR Social Media 117

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). B2B companies need to learn from this and move to lower touch selling models, wherever possible.

Sales 108

Sales Social Media B2C B2B 108

Jeff Hilimire

MAY 25, 2010

How should Facebook be used differently for a B2B marketer vs a B2C marketer? Have you heard of any good B2B case studies for Linkedin? For white papers, how do you “free your content&# so that people can get their hands on it across social networks if you’re used to requiring a lead form to be filled out?

Minneapolis 50

Minneapolis B2C B2B Social Network 50

Duct Tape Marketing

MARCH 21, 2014

The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. The most popular of these is social media marketing, with 87% of marketers using this tactic.

Marketing 75

Marketing B2B Social Media Search 75