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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. It might be worth it to run one or both Ad Groups on Saturday.

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Monetizing Groupthink – Interview with Israel’s Gift Project

VC Cafe

Ron Gura, co-founder and CEO of The Gifts Project, believes his B2B platform solves this problem. The company has created a plug-in which displays a Group Gifting widget on e-retailers’ product pages.

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Clubhouse put a big bullseye on social audio

VC Cafe

Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Space – offers a widget that enables users to host live audio-only chat directly on their website. The app offers users to record short voice memos (‘beans’) to be shared with friends and family who can also comment in voice.

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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

They used a simple exit-intent survey widget from Hotjar to ask visitors why they were about to leave the page: Visitors gave answers such as: “I don’t know how this will help me with my career?” Note that B2C organizations tend to have higher churn than B2B businesses. For example, HubSpot Academy wanted to increase its sign-up rate.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The Disqus widget is currently embedded on websites like ABC News, TMZ, Fashionista, National Post, Mother Jones, and many others. LinkedIn Ads are the first place a B2B Content Marketer should go when trying to use paid distribution methods for content. Their below-the-fold native ad units receive 16 billion page views, across 1.6

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

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