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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. In addition, I see consumers taking more control, using the technology to converse with each other, and assert their position through reviews and forums. Unscripted communication builds trust and credibility.

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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Alibaba is an exception.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. Premature scaling is the most common reason for startups to perform worse.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Startups that haven’t raised money over-estimate their market size by 100x and often misinterpret their market as new. Premature scaling is the most common reason for startups to perform worse.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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