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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. You can use native analytics in your video tool, Google Analytics or Google Tag Manager to measure your success.

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Is Emotion Necessary To Make More Sales?

ConversionXL

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. image sources. If nobody is comfortable enough to talk about the problem, how can the problem be fixed?

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