Ben's Blog

JUNE 3, 2024

trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners. How can a blog post’s headline be adjusted to optimize search? via Captions ). make a product sticky.

Software 84

Software Sales Marketing Vertical 84

Austin Startup

JUNE 26, 2019

By the by, women donors, I recommend diversifying some of your capital distributions to reap that ROI to keep doing good… (+ this is a whole ‘nother blog post…) Undeterred. Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. That’s a metric!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. But there are two prerequisites: 1. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MARCH 3, 2021

You can then create new landing pages or blog posts that are optimized for those long-tail phrases. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 22, 2015

Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ). B2B and B2C. Edwards Deming. You don’t have generic problems. Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. You can do this by tracking metrics and user behavior. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Relatable blogs and social posts that blend the professional and the casual. Blog posts and other forms of content that are fully optimized for mobile viewing.

Demand 46

Demand B2B Curation SEO 46