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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

And there are definitely some good guys out there – like Prefinery , BatchBlue , Beanstalk , Chargify , Freshbooks , and Harvest , that make open data a commitment, not just a buzzword, and are growing quickly as a result. Get smart about how your data is used, and demand fair means by which to contribute.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. LinkedIn (not great for B2C). Whether you’re B2B or B2C, if there’s already demand out there, the search networks will make it easy to capture it. AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). On the Design&Function blog , a slide-in call to action shows up only after users begin scrolling. Websites are not puzzles.

B2B 73
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. See their blog post on multiples.).

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Another example is here in this blog. Image Credit.

B2B 48
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Use physical devices in your hand to test or a physical device on a cloud-based service. Simulators are unreliable. Use virgins; first interaction. Image Credit.