ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. A major way in which these clinics generate revenue is through open days where patients get to see live demos of new treatment and are able to book the treatment there and then, often at a discounted price. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44]

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 2, 2024

Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:02): And that looks different for a B2C journey versus a B2B journey. It's time to transform your approach. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast.

SEO 91

SEO Search Generative AI Engineer 91

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): It's time to transform your approach. This is John Jantsch.

B2B 92

B2B Campaign Audience Advertising 92

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. 14:26] Why do you call this book the last great marketing strategy? [16:32] I don't know.

Community 96

Community Marketing Audience Networking 96

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 92

SMS Entrepreneur Social Media Campaign 92

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve. Orchestrating Your Personalization Campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

MARCH 26, 2025

Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! but, but, but the one that people throw out, tell your agent to book me the best ticket on this flight, you know, blah, blah, blah. Discover how their full-funnel strategy can help your business grow smarter. Not really.

ChatGPT 62

ChatGPT Framework Montana Artificial Inteligence 62

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. But HubSpot doesn’t even talk about that now.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., In his book, Influence: The Psychology of Persuasion , Dr. Robert B. B2C or B2B, all marketing is people talking to people. Track and tweak.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. So, Henry, welcome to the show.

Framework 95

Framework Audience Audio Elevator Pitch 95

Duct Tape Marketing

FEBRUARY 2, 2022

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 22:46] Where can people find out more about your work and get a copy of your book? More About Rob Meyerson: Rob’s Book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 90

Naming Kansas City Kansas Technical Review 90

ConversionXL

AUGUST 21, 2019

What’s this campaign for? But don’t lose sight of your campaign’s primary purpose: turning leads into customers. Choose a single metric to help you measure your campaign’s ROI. If your Big Ask has low proximity to value—such as booking a demo—you may need to nurture leads a little more.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. My favorite marketing book was Duct Tape Marketing.

SEO 75

SEO Kansas City Kansas Search 75

Duct Tape Marketing

DECEMBER 12, 2024

He's also the author of a book we're going to talk about today. How do you describe it when you tell somebody about your book and they say, what's influencer marketing? Yeah, so I think in B2B, it's a little bit different than B2C. Cause it's not like B2C where it's like, Hey, go buy this, you know, $20 hair straightener.

B2B 74

B2B Marketing B2C Social Media 74

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Next, the book digs into the different digital advertising options. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing.

Social Media 100

Social Media Campaign SEO B2C 100

Up and Running

MAY 21, 2014

Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. And here’s why: this is a study that I quote in the book from C.E.B. Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! Your intangible perceptions last you over the price drops and campaign freebies. A long form book (it’s assumed that you really know your topics/ themes).

Differentiation 100

Differentiation B2C B2B Social Media 100

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Then set up the campaigns that’ll generate the data. B2B or B2C. Conclusion.

Analytics 124

Analytics Naming Metrics Campaign 124

Duct Tape Marketing

MARCH 14, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. 09:14): Now, this offer is limited to new active campaign customers only. Fuel your growth, boost revenue and save precious time by upgrading to active campaign today.

Hiring 91

Hiring Leadership Email Campaign 91

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. One of the best books I’ve read on the subject is SPIN Selling by Neil Rackham.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

JANUARY 8, 2015

Seth Godin writes extensively about interruption marketing in his book, Permission Marketing : Turning Strangers into Friends and Friends into Customers. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America B2B Lead Generation 28

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). Beat Palms casino (try booking, try the menu, try anything, pretty awesome all around). The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. " If you hear that, run. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Phil is also co-author of the upcoming book “Top Ten Marketing Tactics” (2016). And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order. Marketing campaigns and promotions.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Don't we already book, tweet, plus a lot? You are B2C or B2Q or Non-profit or an Adult-oriented business. But you use conversion, you notice there is almost none, you kill the campaigns. You want sales, yes. It is also rude.

Framework 164

Framework Marketing Metrics Audience 164

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Click Pics to Book Hotels in Fotopedia Apps. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’re just starting out and figuring out how to grow to the next phase, don’t do anything before reading this book. This approach, however, is not very helpful. Online the location matters much less (if at all).

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MARCH 4, 2016

Email campaigns, Cold calling. For marketers, current process looks like: Marketers create an e-book or a whitepaper. if the e-book was actually read and if so, how far and how intently). When you use certain sales enablement tools you can see: which readers opened the e-books. Outbound prospecting. number of downloads.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. If you have read either one of my books, or even bits of this blog, you would have learned of my extreme stress on experimentation in terms of fixing the user experience. Just do it. The why for your what.

Design 87

Design Software Review Mobile Analytics 87