Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44]

B2B 97

B2B Marketing B2C ChatGPT 97

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. However, Amazon’s profits, and those of its founder and CEO, have spurred some conversation about how consumers should spend their money.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

MAY 24, 2012

I was delivering a conversion optimization workshop the other day, and one person asked about how to talk yourself up on the website. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Write A Book. Write a 150-175 page business book and self publish it with on-demand printing. Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. We’ve automated processes like closing our books and tracking our sales pipeline from excel sheets into more robust software, saving us time for a small trade off of money.

B2C 62

B2C Austin B2B Cofounder 62

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Somebody tells me about a book, I’m going to go buy it on Amazon. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Because your actions are merely repetitions.

Conversion 48

Conversion Technical Review Software Review B2B 48

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. It's time to transform your approach.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

JUNE 16, 2022

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? In his book, Influence: The Psychology of Persuasion , Dr. Robert B. Retargeting is a proven way to increase conversions.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. but, but, but the one that people throw out, tell your agent to book me the best ticket on this flight, you know, blah, blah, blah.

ChatGPT 58

ChatGPT Framework Montana Artificial Inteligence 58

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Software By Rob

OCTOBER 14, 2010

I’ve gone on and on about the subject of pre-launch marketing on my podcast , made mention of it in my book , went into detail on TechZing , and again on a recent Micropreneur Academy conference call. My most recent use of this approach, for my book , yielded a conversion rate of unique visitors to emails of just under 50%.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Still, there’s hope.

B2B 131

B2B Technical Review Email Sales 131

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Take Smashing Magazine’s personalized email for its book ‘Click!’:

Email 136

Email Customer Marketing Software Review 136

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 103

B2C B2B Business Model Sales Cycle 103

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. So, Henry, welcome to the show.

Framework 95

Framework Audience Audio Elevator Pitch 95

Austin Startup

MAY 29, 2019

In totality, these posts are at least as long as most business books. I believe the single best report released from Bazaarvoice to describe this network effect with hard data is The Conversation Index, Vol. In investing in B2C, we also look for network effects but usually those are created rather than natural.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

VC Cafe

NOVEMBER 11, 2024

One deep conversation with a user who loves your product is worth more than a hundred lukewarm surveys.” ” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? But how do you get there?

B2C 88

B2C Viral Social Media Community 88

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Conversions and monetary value.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

FEBRUARY 2, 2022

He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 22:46] Where can people find out more about your work and get a copy of your book? More About Rob Meyerson: Rob’s Book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.

Naming 89

Naming Kansas City Kansas Technical Review 89

Duct Tape Marketing

AUGUST 1, 2024

He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): It's time to transform your approach. This is John Jantsch. Yeah, okay.

B2B 91

B2B Campaign Audience Advertising 91

Austin Startup

OCTOBER 15, 2017

Will his digital presence measurably affect sales of his newest book What Unites Us ? He has nothing left to prove, and he can crank out profitable books and tour the speaking circuit easily enough. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Hearpreneur

DECEMBER 18, 2019

In 2020, we plan to invest half of our marketing budget into professional copywriting to improve the conversion rate of our traffic. As a freelance non-fiction book editor, I’m able to work from home. #11- It’s going to be a year of the copywriter. Photo Credit: Josh Vinecombe. Thanks to Darlene Hawley. #13-

SMS 92

SMS Entrepreneur Social Media Campaign 92

Duct Tape Marketing

DECEMBER 12, 2024

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. He's also the author of a book we're going to talk about today. Yeah, so I think in B2B, it's a little bit different than B2C.

B2B 73

B2B Marketing B2C Social Media 73

ConversionXL

AUGUST 5, 2015

That’s the question I asked a panel of conversion and growth experts. Joel Klettke , Business Casual Copywriting: “Social proof is immensely important for landing pages, to the point that it’s one of very few elements I’ve never seen reduce conversion rates in my own tests. Here’s what they had to say….

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To read more on this topic, here are a few books / blogs I recommend: Predictable Revenue by Aaron Ross. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

VC Cafe

SEPTEMBER 14, 2022

So early conversations (prior to building) becomes even more essential in your product strategy. The Mom Test is a book by the wonderful Rob Fitzpatrick focusing on how to talk to customers, ask open ended questions and get honest user feedback. Your product’s “Time to Hello World” should be minimal!

Cofounder 171

Cofounder B2C Design Portfolio 171

The Next Web

OCTOBER 17, 2013

The consensus from these conversations is that you must continually talk to your customers. But you still must focus on customer conversations. Rob Fitzpatrick’s new book, “The Mom Test,” does a nice job highlighting the methodical process which you can use to avoid the typical pitfalls of customer conversations.

Customer 128

Customer B2C Startup Early Stage 128

David Teten

JANUARY 11, 2020

I don’t have bandwidth to engage in substantial conversations on Twitter. . I record here the books I’ve read, not as diligently as I should. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. Hootsuite. Only married once, just for clarity…) .

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

YoungUpstarts

FEBRUARY 23, 2015

Next, the book digs into the different digital advertising options. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. Details of each step above are covered throughout the rest of the book. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Up and Running

MAY 21, 2014

Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling. And here’s why: this is a study that I quote in the book from C.E.B. I created, in anticipation for my book, I created. This is a tool, List.ly allows you to very easily create.

Marketing 72

Marketing Social Media Sales Media 72

Reid Hoffman

AUGUST 17, 2021

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69