crowdSPRING Blog

SEPTEMBER 5, 2014

Here’s a fun parody from IKEA, poking fun at those ads and promoting the annual IKEA book catalogue. A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Don't we already book, tweet, plus a lot? You are B2C or B2Q or Non-profit or an Adult-oriented business. So what is all that solving for?

Framework 164

Framework Marketing Metrics Audience 164

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. Most B2B enterprise demand funnels, like the ones reviewed earlier, have metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deals or opportunities created from those. Lesson 2: Make your funnel airtight. Opportunity.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

SEPTEMBER 9, 2021

Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). Fractl’s case studies place metrics front and center: Kerry Jones, Director of Marketing at Fractl, says that case studies were a game changer for their B2B marketing efforts. And when teams are happier, they tend to play better.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort metrics can help drive more repeat customers. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. This book recommendation post got close to 1,200 likes: ( Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Take Smashing Magazine’s personalized email for its book ‘Click!’: Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 4, 2016

For marketers, current process looks like: Marketers create an e-book or a whitepaper. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. if the e-book was actually read and if so, how far and how intently).

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Check it out.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. If your Big Ask has low proximity to value—such as booking a demo—you may need to nurture leads a little more.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

JUNE 7, 2023

Her new book The Experience Mindset: Changing the Way You Think About Growth , explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova.

Employee 90

Employee Technical Review Advisory Board Sales 90

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. Sales Metrics | Looking Past the Same Old Sales Metrics | Domo | Blog.

Sales 50

Sales Technical Review Software Review B2B 50

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

The Next Web

APRIL 26, 2017

Growth Story is a new four-question format we’re doing about startups finding and influencing a defining metric that helped really grow their company. This week the CEO and co-founder of Blinkist, Holger Seim, shares valuable insights into growing a subscription-based B2C service.

Europe 124

Europe B2C Cofounder Metrics 124

Duct Tape Marketing

DECEMBER 12, 2024

He's also the author of a book we're going to talk about today. How do you describe it when you tell somebody about your book and they say, what's influencer marketing? Yeah, so I think in B2B, it's a little bit different than B2C. So, Nick, welcome to the show. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

B2B 73

B2B Marketing B2C Social Media 73

Mucker Lab

APRIL 6, 2023

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Hila Qu: When you don't have anything and you don't have this motion set up, your first success metric is to get to the first self service conversion or generate the first PQL. Do we book demos? Just get it to work.

Product 78

Product CTO Hire Startup Fractional CTO 78

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for. and get stuff fixed.

Design 87

Design Software Review Mobile Analytics 87

ConversionXL

AUGUST 5, 2015

This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B. Take a cue from movie and book landing pages, which often include snippets of reviews instead of just publication names / logos. Display the metrics for your product in a positive light.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

MARCH 3, 2021

Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit Rate: This metric represents the rate at which people leave your website on specific pages. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 27, 2019

If you’ve read my book or taken my course , you know that marketing technology is vital to your success. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). However, if you look at your metrics as directional, your team can move much faster and spend less time in the weeds.

Analytics 124

Analytics Naming Metrics Campaign 124

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. One of the best books I’ve read on the subject is SPIN Selling by Neil Rackham.

Sales 60

Sales Marketing Sales Cycle B2C 60

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Content and platform protection for smart phones, tablets, TVs, set-top boxes, e-book readers and other mobile and home entertainment devices.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? It’s not which variant collects more email addresses, it’s which variant sells more books. Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. book a hotel). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

MAY 29, 2019

In totality, these posts are at least as long as most business books. As Michael Dell said recently in an interview with Walter Isaacson (author of Steve Jobs and the new book The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution ) that Josh Baer and I attended at U.T.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams. Keep up the great work!

Software Review 110

Software Review Startup Silicon Valley Analytics 110