View from Seed

AUGUST 30, 2016

The city I call home, Boston, is not known for its social products. Here is some data shared by TJ Parker, CEO of Boston-based Pillpack, as first reported by PitchBook: Bos raised roughly same VC as NY since ’06 & ’10 w/ nearly double the exit value, ranked below in ecosystem. Social Has Been a Tale of One Coast.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). And, according to Nielsen, 92% of consumers trust earned media, reviews, and testimonials more than any other form of advertising. The Boston Globe describes the phenomenon of how fluency shapes our thinking as: Easy = True. You strip it away.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust? Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

JUNE 7, 2023

It'll be in Boston from September 5th through the eighth. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. And you can follow me on social media. That's right.

Employee 87

Employee Technical Review Advisory Board Sales 87

Startup Lessons Learned

MAY 14, 2009

Twitter about it or post it to a social media site? We attempted to use Waterfall and market ourselves as B2C. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Seeing Both Sides

AUGUST 16, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Magical, really. TripAdvisor’s History: Two Big Pivots.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54