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In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burnrate. 500 Startups created a helpful primer on key B2C metrics.
In fact, they were screaming at them to dramatically reduce their burnrates. Angel investment, which was small to start with, disappeared, and most corporate VCs shut down. VC’s were no longer insisting that startups spend faster, and “swing for the fences”. It was a nuclear winter for startup capital.”
BurnRate Definition: Burnrate is the rate at which a startup is spending its capital to finance operations before generating positive cash flow. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc).
Estimate your monthly “burnrate.” B2C: Business to Consumer – Selling a product or service directly to the daily consumer. It is important to set up separate checking and credit accounts to keep expenses organized. This will also prepare your business for filing taxes. Determine Operating Expenses.
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