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Benchmarks are typically specific to stage/businessmodel/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burnrate.
Benchmark: Serena Capital advises B2B SaaS startups to target a gross margin of 80% or higher to demonstrate the scalability and profitability of their businessmodel. BurnRate Definition: Burnrate is the rate at which a startup is spending its capital to finance operations before generating positive cash flow.
This will also prepare your business for filing taxes. Estimate your monthly “burnrate.” Define Your BusinessModel. There are numerous types and will determine how you grow and run your business. B2C: Business to Consumer – Selling a product or service directly to the daily consumer.
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