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In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burnrate. Example of Baremetrics revenue per user benchmarks.
In fact, they were screaming at them to dramatically reduce their burnrates. In a capital scarce environment following the Dot Com crash, startups needed to do more with less and survive long enough to generate revenue. It was a nuclear winter for startup capital.” ” Steve Blank, “Is the lean startup dead?”
Key Metrics for B2B SaaS Startups: Annual Recurring Revenue (ARR) Definition: ARR is the yearly value of a company’s recurring revenue from subscription-based services. Monthly Recurring Revenue (MRR) Definition: MRR is the predictable revenue a company expects to receive monthly from subscription-based services.
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