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The longest shortest 2 years

Austin Startup

Since then, we’ve served 500+ unique customers, worked with 10+ space partners, pivoted our business model from B2C to B2B, signed on advisers, and have raised money from outside investors. She takes the lead on all things brand, creative, hiring, and marketing, while I lead sales, business development, and operations.

B2C 62
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. Think: GoDaddy).

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. According to the Adjust and Sensor Tower report, in 2021, m-commerce accumulated 54% of all e-commerce sales worldwide, whose market exceeds $3.5 Only in 2021, 72.9%

eCommerce 185
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2023-2024 B2B SaaS Benchmarks

VC Cafe

Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses. Benchmark: Serena Capital advises B2B SaaS startups to target a gross margin of 80% or higher to demonstrate the scalability and profitability of their business model.

B2B 97
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The Courage to Monetize

Austin Startup

followers on Facebook and is energetically remaining in the public square, but he commented that he’s personally carrying the freight for about 10 employees working on his website. Will his digital presence measurably affect sales of his newest book What Unites Us ? He has over 1.2M What would you do in his shoes?

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The continuous rise of SaaS in the consumer space

Version One Ventures

The consumer subscription business model is certainly not a new concept. And as we’ve been investing in more B2C companies recently, we’re reminded just how popular this strategy to monetization continues to be. However, this approach doesn’t work for every business, especially if it adds to subscription fatigue.

B2C 90
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? The sales-led GtM strategy. Tidal Waves. Safety Zone.

Marketing 289