Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Tweet engagements.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 4, 2014

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Don’t take this lightly. Lead Magnets. & & In depth industry research.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books. By February 2021, they had 8,918,198 monthly downloads : .

Product 96

Product Social Media Audience Software Review 96

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Will I analyze Search first or Campaigns? Channels where they should exist but don't. Download some competitor offerings.

Web 139

Web Analytics Technical Review Affiliate 139

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Your business’s operations have changed. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). Makes me mad.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. A lot of it depends on whether you're B2C or B2B. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. Google Adwords? Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Share top performing channels. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JANUARY 18, 2022

Marketing: Which channels are they active on? If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Here’s another great B2C example from consumer goods brand YETI. YETI tells a consistent story across all channels.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Occam's Razor

NOVEMBER 13, 2009

It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Pick any social media channel, or all. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 73

SMS Entrepreneur Social Media Campaign 73

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. Blackhat SEO.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] You know, you have a campaign, right? That that actually being the way that it starts as opposed to a bolt on channel. 14:26] Why do you call this book the last great marketing strategy? [16:32]

Community 96

Community Marketing Audience Networking 96

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Personalisation of multiple channel presence. An online presence is essential for all businesses today. Third-party logistics platform.

B2B 152

B2B eCommerce B2C Database 152

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front.

B2B 153

B2B B2C PPC SEO 153

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? What makes them special and effective? Pencils of Promise.

Community 141

Community B2C Social Media B2B 141

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

Social Media 100

Social Media Campaign SEO B2C 100