ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Conversion rate: Understand marketing success Where to track conversion rate 10. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 24, 2012

I was delivering a conversion optimization workshop the other day, and one person asked about how to talk yourself up on the website. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Not too many.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

APRIL 4, 2014

Though the potential number of visitors to your online store might be infinitely higher, according to Deliotter’s report “ The Changing Nature of Retail: Planting the seeds for sustainable growth ,” the conversion in a physical store usually is much higher. Other popular tactics you may be familiar with are: Webinars. Lead Magnets. &

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Besides, there are several other ad campaigns that businesses can choose to either increase engagement or gain several followers. Lead generation.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7% And it was rewarded for it.

Social Media 142

Social Media Media Developer Marketing 142

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do most visitors feel about video? Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search.

SEO 91

SEO Search Generative AI Engineer 91

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Examples of effective cross-selling.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. You probably couldn't do that before. I think I know what it is.

B2B 92

B2B Campaign Audience Advertising 92

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. But their awareness and engagement campaign is one for the record books.

Product 96

Product Social Media Audience Software Review 96

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Blog comments enable readers to contact you, creating more conversations. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

MAY 24, 2023

John Jantsch (04:43): So I know the ultimate answer to this next question is, it depends, but would you say that there are, if generically somebody came to you and said, I'm a B2B business, or second person, I'm a B2C business, would you say, oh, well you probably should be focused on these channels. Andrew Barlos (05:57): Yep, absolutely.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

MARCH 26, 2025

During our conversation, Keith broke down the real-world applications of AI marketing and how its not here to replace peoplebut to remove bottlenecks, automate repetitive tasks, and unlock creativity. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Learn more at adcritter.com.

ChatGPT 61

ChatGPT Framework Montana Artificial Inteligence 61

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

View from Seed

MARCH 3, 2015

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 92

SMS Entrepreneur Social Media Campaign 92

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] And if you're listening and you have not experienced Typeform, I mean, it really feels more like a conversation.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

AUGUST 21, 2019

Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. What’s this campaign for?

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. Pro Tip: Do this with your campaign team (e.g. PPC campaign management for excluding/adding keywords or ad placement.) PPC, SEO, IT, brand, etc.)

PPC 48

PPC Software Review Technical Review Campaign 48

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. That sends a lot of small ecommerce businesses our way—check out this list of the best ecommerce fulfillment providers that we share with owners just like you—for conversations around what it all means and how to respond.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

FEBRUARY 3, 2017

The conversion rate of your landing page or offer. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

OCTOBER 10, 2011

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Macro and Micro Conversions

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Drift is a conversational marketing platform with the mission: “to use conversations to make business buying frictionless, more enjoyable, and more human.”.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

MARCH 23, 2023

So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. Build better content, generate more conversions, and get the context you need to create amazing experiences for your teams and your customers at scale. What problems do you need solved? John Jantsch (06:50): Yeah.

Framework 95

Framework Audience Audio Elevator Pitch 95

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

The Startup Magazine

JANUARY 9, 2019

A Facebook campaign, in particular, can help businesses increase brand awareness , convert visitors into customers, and establish authority status in an industry on a budget. SimpleShowing , a B2C real estate startup headquartered in Atlanta, GA, is a great example of using Facebook to increase website traffic.

Atlanta 133

Atlanta Campaign B2C Advertising 133

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? and you’re executing targeted marketing campaigns that are garnering traffic. The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates.

Analytics 48

Analytics Conversion Software Review Email 48

Duct Tape Marketing

DECEMBER 12, 2024

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Yeah, so I think in B2B, it's a little bit different than B2C. Nick Bennett (00:42.748). Nick Bennett (00:53.2) And then revenue impact.

B2B 74

B2B Marketing B2C Social Media 74

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. John Jantsch (04:54): Similar. John Jantsch (15:50): Yeah.

Naming 90

Naming Kansas City Kansas Technical Review 90