Duct Tape Marketing

MAY 2, 2024

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 92

B2B Marketing B2C Community 92

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. What new ideas must you bring to each of the always-on twenty social networks and Email campaigns that you run each week?

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business. But you use conversion, you notice there is almost none, you kill the campaigns.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

MARCH 30, 2022

Dale Bertrand (02:11): Well, thinking of it as an evolution is definitely the right way to think about it. You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. Could you help promote this campaign?

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Duct Tape Marketing

AUGUST 17, 2022

Dale Bertrand (02:09): Well, thinking of it as an evolution is definitely the right way to think about it. A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. And so what we did was we put together a campaign.

SEO 98

SEO Technical Review Metadata Social Media 98

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. Google Adwords? Very annoying.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So we're definitely changing our language a little bit, as opposed to like, we're a form, we're a survey. Get seen, get Semrush, visit Semrush.

Marketing 94

Marketing Differentiation B2C PR 94

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. You can definitely have two different tables with this data. For example… You can configure what the end is, in my case the end is people who converted.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Why You Need It. Blackhat SEO.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

FEBRUARY 2, 2023

Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? You know, you have a campaign, right? And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies.

Community 96

Community Marketing Audience Networking 96

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. But it shouldn’t stop you from creating awareness about your product or services through various marketing campaigns , be it through digital or mass media.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

Austin Startup

MAY 12, 2020

The Makeup of Growth Marketing The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

FEBRUARY 28, 2017

Here are the definitions…. In my definition, this is also online to offline, offline to online or whatever the heck to whatever the heck. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Cost Per Impression. No one should use this for anything ever. An outcome!

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

MAY 21, 2014

So for starters, my definition of marketing, and it’s really one that I’ve been using for a long time, is “getting someone who has a need to know, like, and trust you;” I think that’s the first half of the game that we have to really work on before we’re really ever get the opportunity to sell someone.

Marketing 72

Marketing Social Media Sales Media 72

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! The way you make people feel with your brand however, is definitive. Your intangible perceptions last you over the price drops and campaign freebies.

Differentiation 100

Differentiation B2C B2B Social Media 100

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. If you are a tool vendor… I would love for you to adopt the aforementioned metrics, and definitions, into your tool. to quantify that. What to do with it?

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

AUGUST 27, 2019

Yet, you need preplanning and spec definition before you can roll out a new system successfully. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Then set up the campaigns that’ll generate the data. B2B or B2C. I understand the feeling.

Analytics 124

Analytics Naming Metrics Campaign 124

ConversionXL

DECEMBER 9, 2013

It means that if emotion plays a role in sharing at the top of the funnel, it definitely plays a role at the point of sale further down the road. Overall, the campaign would involve a lot of text. Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. image source.

Sales 126

Sales B2B Campaign Video 126

Brandanew

AUGUST 1, 2016

There’s definitely some sort of a commitment and a stronger engagement when you hear yourself back. Red Bull has always had its “it gives you wings” campaign which I think is super identifiable for them. The idea really made more sense from the writer’s community that I’m a part of in Ann Arbor. You just simply want to be involved.

Social Media 100

Social Media Marketing Media B2C 100

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Personally, I’m a big fan of in-depth content—definitive guides and insightful research. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. That campaign was a definite success. You may not crash your servers with a successful campaign, but you can build credibility for your content, product, and brand.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Duct Tape Marketing

DECEMBER 12, 2024

I suspect that people would have different definitions of what that means or perceptions of what that is. Yeah, so I think in B2B, it's a little bit different than B2C. Cause it's not like B2C where it's like, Hey, go buy this, you know, $20 hair straightener. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

B2B 62

B2B Marketing B2C Social Media 62

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Designmantic Blog

MARCH 6, 2018

If there is one person who is able to provide creative solutions to complicated problems for governments, corporations and NFOs, it is definitely Holly Ransom. She has had a hand in a variety of social media campaigns for Chevy, Susan G. Holly Ransom. Website: emergent.global. Komen, Levi’s and more. She was listed by Inc.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other.

B2B 42

B2B Metrics Marketing Startup 42

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Many app developers believe that the US is their target market, and while it may be true for some, it’s definitely not true for all. All in all, our launch PR campaign got us on 50 blogs and news websites, not to mention the related social media buzz.

Brazil 158

Brazil Technical Review PR Development Team Review 158

online.wsj.com

SEPTEMBER 23, 2012

There are also different definitions of failure. Opinion: Noonan: The Romney Campaign Needs a New CEO. Consumer Services (B2C). Opinion: Noonan: The Romney Campaign Needs a New CEO. Venture capitalists "bury their dead very quietly," Mr. Ghosh says. start-ups fail, he says. Bicyclists of a Feather Flock Together.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Naming your startup is definitely a challenging process! Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C.

Naming 84

Naming Startup Social Media RSS 84

Austin Startup

JUNE 26, 2019

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you swing for the fences category-building B2C software capital?—?wasn’t We have the consumer market, but not investor market for what I’m selling : B2C software.) Lean into it.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Duct Tape Marketing

MAY 22, 2019

Brian Dean: Oh definitely. You definitely want to go… that’s the easiest way because you can just check. To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for?

SEO 71

SEO Kansas City Kansas Search 71

Software By Rob

AUGUST 18, 2010

So we definitely have people upgrading from free to paid, but the majority of people who are on pay started on pay … of course, more people are going to pick the free version and stay on the free version, but if you’re looking to get paying customers, ask for money upfront and you’ll have a lot better shot of getting them.&#

Software Review 78

Software Review Software Revenue Cofounder 78

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. OMG, you most definitely can. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Better numbers, as you might expect. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162