ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Offer Free Trials and Demos. With more than a decade in sales, his experience ranges from B2B, B2G, and B2C.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

ConversionXL

JUNE 16, 2022

For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., B2C or B2B, all marketing is people talking to people. Track and tweak.

B2B 129

B2B Email Sales Acquisition 129

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile 190

Mobile Social Media Distribution PR 190

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. In the early days, StumbleUpon was a key part of the playbook. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 4, 2016

Email campaigns, Cold calling. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Outbound prospecting. Attract relevant people. Lead conversion to customers.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Another classic in the vendors’ demos. Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. LinkedIn (not great for B2C). When you’re launching your PPC search campaigns, you want to keep two things in mind: 1. So where do you even begin when there are 72+ PPC options for you?

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Did they have a personalized demo? What keywords? What content?

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer. That puts them in the awareness stage. Image source. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 15, 2016

And in that case, do you let people sign up on site or do you have a higher touch sales call/demo? SaaS: Free Trial, Demo, or Neither? Once you decide how you want to approach the sale, you can begin optimizing for it (increasing demos, leads, free trials, trial-to-paid, etc.). Is it a free trial like OmniConvert?

Conversion 48

Conversion Churn Rate Retention Metrics 48

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Some workshops, evaluations, demos. Example, Facebook has traditionally is much more B2C, it is very casual, it’s about entertainment, it’s about sharing personal information.

Marketing 72

Marketing Social Media Sales Media 72

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. This meant that we were on three-month deadline, hoping to show some traction by demo day. All in all, our launch PR campaign got us on 50 blogs and news websites, not to mention the related social media buzz. How do you approach this daunting task?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Seems like a very successful marketing campaign. #56 Would a demo or a 30 day trial give them enough of a feel for your app to be able to make the purchasing decision? Justin #14 Eugene Mandel on 08.18.10 56 Justin Pirie on 08.20.10

Software Review 78

Software Review Software Revenue Cofounder 78