Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. For example, if you offer an affordable solution in a notoriously expensive software category, you may be perceived as an entry-level platform for startups or small teams with smaller budgets.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Startup Magazine

JUNE 26, 2018

For this reason great care should be exercised when deciding on a campaign or business name. What happens when “London Glass Company” needs to expand to Montreal or broaden into leather or software production? Differentiation in this case is key. Your business name is as important as a good business tax regimen.

Naming 72

Naming eCommerce Startup Database 72

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Then, answer the questions you come up with in your product launch campaign. Points of differentiation. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Don’t trust any company, whether a fulfillment provider or someone trying to sell you warehouse software, who says that there’s always one smart choice or that anything in ecommerce is one-size-fits-all. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? Oh, your problem with your software, go into our community. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. You never will because they've got points of differentiation, right.

Community 81

Community Marketing Audience Networking 81

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). What level of financial commitment does buying your software require?

Analytics 48

Analytics Conversion Software Review Email 48