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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 81
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. I found it.

SEO 71
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What Is Engagement Marketing And How Does It Help A Business?

YoungUpstarts

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools. Captures Interests.

B2C 165
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

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How to get your mobile app discovered in 2021

VC Cafe

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

And sales enablement software helps arm sales teams with the information they need to close sales. Email campaigns, Cold calling. number of downloads. cost per download. Marketers hardly get to know the story beyond the downloads (e.g. Sales enablement software, instead, lets you do two things: 1.

B2B 48