ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Glory will be yours!!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. The team will be less likely to implement a change (‘test threat’) if they were involved up front, and it provides more eyes to monitor for unexpected ‘pollutants’ like competitor promotions, direct mail campaigns, or even regional weather factors. Revenue Tracking.

PPC 48

PPC Software Review Technical Review Campaign 48

Up and Running

JULY 26, 2021

A request for proposal can also be helpful if your business will need a more complex website that involves eCommerce or membership functionality. If you are looking for an eCommerce site or membership site, you’ll need to provide as much detail as possible on the functionality requirements. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. In some cases, you might have an entire marketing campaign to go along with your video. Product Pages.

Video 48

Video Conversion Mobile Search 48

The Startup Magazine

JUNE 26, 2018

For this reason great care should be exercised when deciding on a campaign or business name. Your business name is as important as a good business tax regimen. As an entrepreneur or business owner, your brain child deserves a befitting name. Any known negative connotations? What are your thoughts?

Naming 89

Naming eCommerce Startup Database 89

ConversionXL

AUGUST 27, 2019

According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. It’s easy to get excited about an idea and rush the launch of a campaign or succumb to the time pressure of promoting a product for the holidays. Then set up the campaigns that’ll generate the data.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

NOVEMBER 15, 2016

So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Best Free Trial Practices for B2B SaaS. Lead Nurturing.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%. You want sales, yes. It is also rude. That's fine. Different is fine.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. Ecommerce report. Get the Ecommerce Traffic Report. Traditionally, defining a target audience involves determining their age, sex, geographic locations, and their needs. This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Just do it. The why for your what. Let me explain.

Design 87

Design Software Review Mobile Analytics 87

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Even for our branding campaigns ? That our campaigns are not focused on Visitors (not just Visits!), Visitor Loyalty, bam!

Metrics 127

Metrics Web Analytics Campaign 127

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Better numbers, as you might expect. 1k | 89 | 73. Divided by 7,775,155.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. 62% of designers receive no customer data at the start of the campaign. Insert line of code.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. If you’ve been on the fence about introducing social login for your ecommerce site, hopefully this has given you enough to consider.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them.

Customer 91

Customer Retention B2C Programming 91