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How to Build a Beloved Product Without Email Marketing

ConversionXL

So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Email 151
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Personalize the buyer journey with email marketing 5. Customer acquisition is concerned with the actions taken to nurture customers towards a purchase, like emailing a coupon or showing targeted ads (e.g., A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! I found it.

B2B 82
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105