Personalization: How to Build a Revenue Boosting Program from Scratch
ConversionXL
JUNE 8, 2017
And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source.
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