ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Consider the following funnel for a Google Ad campaign: You spent $1,000 on a campaign that yielded 5 customers with a CAC of $200. Note that B2C organizations tend to have higher churn than B2B businesses.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Hearpreneur

SEPTEMBER 18, 2020

We were trying to pick a name that would indicate what it is we do since we are a B2C company. Photo credit: Jenna Green. Thanks to Jenna Green, Moscow Muled ! #12- We spent a good amount of time trying to pick a name as I’m sure most business owners do. Thanks to Mikayla Rose Wilkens, UNCENSORED ! #11- 12- Brainstorming.

Naming 152

Naming India Chicago Entrepreneur 152

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business. ADD TO BAG. Outstanding.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Turns out you have to click on the Unlocked green icon. You will get insights you can use for your data/campaigns. Recently though, my aunt did not like the green color and I had to return it. Extremely frustrating. I am a usability expert after all, I did figure it out.

Design 87

Design Software Review Mobile Analytics 87

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

DECEMBER 24, 2015

Use “Call Only” campaigns – if phone calls are relevant to your activity, create campaigns with the sub-type of “call only”, these campaigns are targeted only to devices that can make outgoing calls. Clicks on the ads from this campaign will call your number and not direct to a landing page.

Sales 28

Sales Matching B2C Campaign 28