ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 90

B2B Marketing B2C Community 90

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Whether this is through helping the viewer learn something or solve a problem, like United Nations IFAD does with its informative TikTok videos: ( Image source ). And what can you do as a business in a position of authority to educate and inform followers?

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

AUGUST 17, 2022

Key Takeaway: Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. So we've known for a very long time that what Google's trying to do is help people find the right information, the answer to their question. We're the website that that information should be coming from.

SEO 96

SEO Technical Review Metadata Social Media 96

Duct Tape Marketing

MARCH 30, 2022

Key Takeaway: Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. So we've known for a very long time that what Google's trying to do is help people find the right information, the answer to their question. We're the website that that information should be coming from.

Technical Review 95

Technical Review SEO Metadata Algorithm 95

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. To connect with the existing audience and create new customers, invite people to your upcoming events informing them about the venue, dates, time. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign.

Social Media 70

Social Media Media Marketing Lead Generation 70

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. Adjectives and adverbs signal missing information. How do you win a presidential campaign? Run the best campaign. The before-and-after of consuming your content should change at least one of three things: The way someone does something.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts. The challenge is making sure that your email campaigns are of sufficiently high quality to generate that traffic.

B2B 138

B2B B2C Social Media SEO 138

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What content and information do they like? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And because they're providing it via type form, people are more likely to fill it out and they get richer information. Get seen, get Semrush, visit Semrush.

Marketing 87

Marketing Differentiation B2C PR 87

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Case studies are complemented by informative tips and collaboration tools that show how Freehand can fit with existing workflows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Develop a distinctive customer-centric presence in the channels you use for your awareness and marketing campaigns. Third-party logistics platform.

B2B 118

B2B eCommerce B2C Database 118

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. What new ideas must you bring to each of the always-on twenty social networks and Email campaigns that you run each week? source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters.

Analytics 143

Analytics Metrics Mobile DC 143

YoungUpstarts

APRIL 15, 2018

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.

B2B 153

B2B B2C PPC SEO 153

Women Entrepreneurs Can

AUGUST 30, 2024

Every action, from marketing to customer service, relies on accurate and timely information. You can transform raw information into actionable insights by organizing, storing, and analyzing data effectively. Wrapping It All Up Effective data management is more than just organizing information.

Management 52

Management B2C B2B Retention 52

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 114

SMS Entrepreneur Social Media Campaign 114

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Ben's Blog

JUNE 3, 2024

Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are. The GenAI marketing agent will still take direction from a marketing team around the goal of a campaign and how much to spend, but it will manage itself autonomously.

Software 84

Software Sales Marketing Vertical 84

ConversionXL

MARCH 31, 2021

Customer interviews allow you to uncover: Why they decided to do business with you; Why they love working with you; What other challenges they have in their business; Where they go for new information. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]?

Audience 127

Audience Non-Compete Distribution Channel 127

Austin Startup

MAY 12, 2020

While you’re trying to jump on your next campaign concept, content and design, you’re missing all the valuable data from your last campaign that could be informing your next effort. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Marketing campaigns. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

DECEMBER 9, 2013

Inform Me. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Inform Me. Entertain Me 2. Provide Utility.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. That was designed to allow information storage and manage customer contact information. Noise about how they do drip campaigns differently.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. So don’t hesitate to start an informal group that can provide something of value to the market in which you specialize. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

APRIL 4, 2014

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Don’t take this lightly. Lead Magnets. & & In depth industry research.

eCommerce 112

eCommerce Sales Marketing Software Review 112

ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). The more information your affiliates have and the more they are able to perform like an in-house member of your marketing team, the better. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Mobile Audience 93

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

The Startup Magazine

MAY 15, 2019

They tend to use search engines as they get the reliable and correct information they are looking for to make the decision on the goods to buy and the ones to leave, and to find the specific brands they need. Search is not the only tool consumers use to find information for purchasing decision. Source: Pixabay. A Good Investment.

Marketing 86

Marketing B2C Mobile Social Media 86

Up and Running

JULY 26, 2021

Keep this section succinct, and tailor the information to what is relevant to the website project. For an informational site, you’ll want to include any details about integrations with internal systems like CRMs and email marketing platforms, job board integrations for career pages, or unique features. Company background ??.

Design 149

Design eCommerce B2B Web 149

YoungUpstarts

AUGUST 17, 2014

Marketers hope to disseminate information and inspire sales. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Use PosiRank for SEO , enabling in-house resources to manage more campaigns without sacrificing quality of reporting and analysis.

Architecture 180

Architecture Marketing SEO Cofounder 180