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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

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Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will also have the chance to contribute to our email campaigns, website and crowdfunding profile as well as any other marketing materials or campaigns we think up.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Technology is changing the way sales is conducted. And as I mentioned, technology is making sales generally more sophisticated. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead quality (Marketing Qualified Lead, Sales qualified lead). Image Source.

B2B 48
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? This prototype may simply include the technology or infrastructure at the core of their product, so they need help developing an app that provides an experience on top of that technology.

Audience 127
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Otherwise, it’s uniqueness stood out on its own and it generated curiosity. Attracting someone from the start can save money on ads, lead generation, and marketing in the future. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Thanks to Mckayla Spencer, The Comma Mama Co. !

Naming 150