How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior
Duct Tape Marketing
MAY 2, 2024
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.
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