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5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] John Jantsch (05:41): Does do things like keywords in your titles and metadata and your URL to have a keyword. A lot of it depends on whether you're B2C or B2B. And so what we did was we put together a campaign.
5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. A lot of it depends on whether you're B2C or B2B. And so what we did was we put together a campaign.
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And they make it easy to switch.
09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.
Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.
Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?
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