ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

JANUARY 18, 2022

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Here’s another great B2C example from consumer goods brand YETI. Everyone else?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? This includes other non-competing agencies, as well as software and technology vendors. Experiment with content partnerships with other players in your space that aren’t directly competing.

Audience 127

Audience Non-Compete Distribution Channel 127

ReadWriteStart

APRIL 16, 2020

In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain. It is true that marketing efforts take a toll on your resources in both monetary and non-monetary ways. This eventually creates a lot of options for consumers to choose from.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

Mike Michalowicz

FEBRUARY 11, 2013

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 20, 2012

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). Will I analyze Search first or Campaigns? I make a note of: 1.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

NOVEMBER 18, 2014

One of my favourite implementations of Treemaps is in the competitive intelligence tool Compete. Number of visits, percentage of share of total visits and the percentage change (which you can discern from the color of each box, in that sense the Compete Treemap does not use color just for decoration). I used infogr.am

Analytics 145

Analytics Sierra Leone Channel Conversion 145