Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Search Plus Your World results. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

DECEMBER 2, 2020

Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. The first two are more familiar to B2B marketers; the last one often applies to B2C. How do you win a presidential campaign? Run the best campaign. All correct, all useless.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

APRIL 13, 2017

Advertising runs a gamut of choices- from very simple to a full-fledged campaign. The code is to create an impressive tweet like pushing a product release crafted well enough that it appears on top of search results. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

APRIL 4, 2014

Once you have a customers’ email addresses, you can take advantage of other tools ( such as email retargeting or triggered email campaigns ) that can lead to additional shopping experiences, thereby increasing conversions & sales for your online store. Don’t take this lightly. Lead Magnets. & & In depth industry research.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

MARCH 26, 2025

By shifting the way we think about tools like ChatGPT and agent-based workflows, Keith challenges small businesses to stop treating AI like search and start viewing it as a team of collaborators. Many still treat AI like a search engine instead of leveraging its full potential for automation and productivity.

ChatGPT 60

ChatGPT Framework Montana Artificial Inteligence 60

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

Up and Running

AUGUST 7, 2019

What’s likely more important for most small ecommerce businesses and owners like you is that people are narrowing their choices even further based on search while increasing their demands. If you search “red baseball cap” Amazon tells you that there are “over 100,000 results” but limits you to just seven pages of results.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Hearpreneur

DECEMBER 18, 2019

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. However, using SMS marketing with those new potential customers is extremely effective and those make up the bulk of our marketing campaigns.

SMS 92

SMS Entrepreneur Social Media Campaign 92

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. But their awareness and engagement campaign is one for the record books. By February 2021, they had 8,918,198 monthly downloads : .

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

MAY 24, 2023

John Jantsch (04:43): So I know the ultimate answer to this next question is, it depends, but would you say that there are, if generically somebody came to you and said, I'm a B2B business, or second person, I'm a B2C business, would you say, oh, well you probably should be focused on these channels. Andrew Barlos (05:57): Yep, absolutely.

Social Media 95

Social Media Media B2B B2C 95

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Especially people outside our analytics / search circle. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? For example, you could make the bet that a visitor who searched for “sneakers” on your website during her previous visit would be interested to see new arrivals or best sellers in this category when she returns. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 75

SEO Kansas City Kansas Search 75

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Image Source. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Get Semrush.

Marketing 94

Marketing Differentiation B2C PR 94

YoungUpstarts

AUGUST 17, 2014

For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Take search-oriented creative agency Rise at Seven. Here’s another great B2C example from consumer goods brand YETI. Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

APRIL 15, 2018

Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front. From their experience in the B2C world, your customers have high expectations. B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business.

B2B 153

B2B B2C PPC SEO 153

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts. The challenge is making sure that your email campaigns are of sufficiently high quality to generate that traffic.

B2B 138

B2B B2C Social Media SEO 138

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Develop a distinctive customer-centric presence in the channels you use for your awareness and marketing campaigns. Third-party logistics platform.

B2B 156

B2B eCommerce B2C Database 156

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Search hashtags and brand mentions. For instance, Coca-Cola would search for brand mentions like coke or coca cola and hashtags like #cocacola, #coke etc.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 78

Search PPC Kansas City B2C 78

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

DECEMBER 24, 2015

We’ve focused our actions list of Search Marketing since it has a higher potential of the best ROI. A characteristic that the holiday season is known for is the increase in searches, so don’t worry about exhausting the searches inventory. Oz Wintrob has online Marketing experience of over 9 years.

Sales 28

Sales Matching B2C Campaign 28

YoungUpstarts

NOVEMBER 25, 2019

You are most likely to consider a professional sponsorship arrangement with an influencer if you are in a B2C market but there are also occasions where a B2B product offer might benefit from this kind of arrangement. Consider lit signage or digital signage for changing advertising campaigns. . Online advertising. Traditional print.

Marketing 165

Marketing Social Media B2C PPC 165

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. John Jantsch (04:54): Similar. John Jantsch (15:50): Yeah.

Naming 90

Naming Kansas City Kansas Technical Review 90

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Startup Magazine

MAY 15, 2019

When the time for researching and purchasing hits a consumer, one who is modernized and has digital experience and must use digital marketing for every step, Google search engines have become most common for the consumers researching. Search is not the only tool consumers use to find information for purchasing decision. Conclusion.

Marketing 108

Marketing B2C Mobile Social Media 108

Brandanew

SEPTEMBER 25, 2015

If you’re reading this or landed here because of your ‘search’ – congratulations! 93% of B2B marketers and 90% of B2C marketers are in content marketing tactics for their brands. 93% of B2B marketers and 90% of B2C marketers are in content marketing tactics for their brands. And the sad part of it?

B2C 100

B2C Marketing B2B Social Media 100

Austin Startup

MAY 12, 2020

While you’re trying to jump on your next campaign concept, content and design, you’re missing all the valuable data from your last campaign that could be informing your next effort. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different. just use look to your data.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

OCTOBER 10, 2011

On Google (paid search), on Facebook (display ads), on Radio (audio ads), and all other channels you can think of. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Up next, our second delightful metric… 2.

Social Media 166

Social Media Metrics Conversion Media 166

ConversionXL

JULY 7, 2020

Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114