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Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. HubSpot chart showing best time of day to send email for max clickthrough rate.
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. How do most visitors feel about video?
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” It was 2003. Image Source.
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