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Business to Consumer (B2C) – It is the most common type of business model. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. The hourly rate levied by the developers based on their location and market conditions.
It does not matter if you are a B2B or B2C or A2K, you will always see this. This is a better view than the standard report, but this tab is mostly for your boss (with mildly interesting data around engagement ) and for your IT/Devteam as they decide which platforms to optimize the experience for or prioritize first.
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.
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