Remove B2C Remove Channel Remove Differentiation Remove Networking
article thumbnail

The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Should” can look damn good.

Analytics 161
article thumbnail

How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Yes, it has.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

article thumbnail

The Proven Framework For Building A Thriving Community

Duct Tape Marketing

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Whereas b2c, I mean m and MS has had a, has a community, right?

article thumbnail

[Review] Taking Down Goliath

YoungUpstarts

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

article thumbnail

JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

We will open our network of successful entrepreneurs and investors to offer invaluable experiences to you. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel?

Asia 207
article thumbnail

Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] John Jantsch (03:45): So a couple things I want to touch on that I heard you say, one of the key differences is, is instead of one to many, it's a true network. So to speak. Mark Schaefer (12:18): Yeah.