B2C Channel Differentiation Singapore 
YoungUpstarts
JULY 29, 2013
It’s up to you to find housing in Singapore. 100 days is an awkward period of time to be in Singapore. Does the solution DIFFERENTIATE from current competitors through a UVP? Have we confirmed a CHANNEL to reach our market? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel?
YoungUpstarts
FEBRUARY 23, 2015
Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.
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