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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. You can read more about the methodology here and download a high res PDF here. 500 Startups created a helpful primer on key B2C metrics. Source: The SaaS Napkin.

B2C 141
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. It is a part of multi-channel analytics chapter.

Analytics 165
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The potential of Mini Apps to disrupt App Distribution as we know it

VC Cafe

While Epic’s victory over Apple paved the way for developers to enable downloads from third party sources, adoption for non-official app stores remains low. In addition, global app downloads were down by 2.3%, compared with 2023, reaching nearly 110 billion. App stores also take a 30% cut of all in-app purchases.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

It does not matter if you are a B2B or B2C or A2K, you will always see this. In your case these might include videos people watch (See), car configurators people use (Think), handy guides they download (Think/Care), social amplification (Do) or follows (Care), and so on and so forth. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. Users can either open or download the app, with a single click.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”