Up and Running

AUGUST 7, 2019

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Here is what it looks like: Let's look at each step on the ladder in some detail. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. Time to obsess about multi-channel outcomes. Follow-on views.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4.

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)?

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Ecommerce analytics tools to help with cohort analysis. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 21, 2020

In their own words, here are some of the key challenges they’ve overcome during their journey, which should offer some helpful advice for those starting eCommerce businesses of their own: Picking the right platform is crucial for success. The post What Challenges Can You Face When Starting Out In eCommerce?

eCommerce 242

eCommerce Customer Early Stage B2C 242

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I love AAA. CMTB rocks!

Web 165

Web Design Marketing Security 165

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

The Startup Magazine

JUNE 1, 2021

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 123

B2B eCommerce B2C Database 123

Occam's Razor

NOVEMBER 13, 2009

Non-Ecommerce. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Pick any social media channel, or all. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business. Don't we already book, tweet, plus a lot? So what is all that solving for?

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

JUNE 8, 2017

For an ecommerce website, that could mean giving the 10% off coupon only to new visitors instead of everyone, to avoid cannibalizing sales you would have made anyway from your loyal customers without the coupon. Because Slack knows 2,000 is its golden number, it can iterate on ways to get customers across that line. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation.

eCommerce 92

eCommerce Valuation B2C Revenue 92

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. Let me explain. Zero results via search. Your Turn | Ideas To Impact Your Bottom-line Today. Email it to the CMO.

Design 87

Design Software Review Mobile Analytics 87

Women Entrepreneurs Can

APRIL 11, 2019

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? That’s why it may be challenging to get them to use your eCommerce site.

B2B 64

B2B eCommerce B2C Customer 64

David Teten

JANUARY 11, 2020

I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. The core themes are all mutually-reinforcing, and typically address logistics, technology, ecommerce, robotics, automation, and new opportunities in the supply chain.”. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. How do most visitors feel about video? As it turns out, pretty good… Image Source. Product Pages.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JUNE 28, 2011

It is not hard to imagine what a B2C site is trying to do. For ecommerce sites (like Amazon) it means focusing on an experience to cause the next 20 purchases, or (like TurboTax) focusing on such a delight this March that I'll be back next March. it forces you to worry a out multi-channel campaign attribution (or not!)

Metrics 127

Metrics Web Analytics Campaign 127

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Make sure your site is crawlable by the search robot.

Analytics 90

Analytics Search SEO Metrics 90

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Building a network is not the same as building a SaaS or ecommerce company.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. not just the most)? Kissmetrics.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. not just the most)? Kissmetrics.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. Ecommerce report. If you run an e-commerce site, you want to see which channels are performing the best. Get the Ecommerce Traffic Report. This approach, however, is not very helpful. Get the Best Converting Landing Pages Report.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel.

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. We can say the same thing for B2C products, for example, HeadSpace.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. We can say the same thing for B2C products, for example, HeadSpace.

Customer 91

Customer Retention B2C Programming 91