ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Also, cohort behavior often reflects the use of the product over time. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

Women Entrepreneurs Can

APRIL 11, 2019

The world of eCommerce is one of the fastest growing markets today. But what about B2B customers and having a B2B eCommerce site you’re selling goods and products to other businesses rather than to broad consumers on the market? That’s why it may be challenging to get them to use your eCommerce site.

B2B 64

B2B eCommerce B2C Customer 64

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Alexa and Cortana use Bing, while Google products and Siri rely on Google search. Target who, what, when, where, why, and how queries for your product or service. How can ecommerce companies compete with Alexa?

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. It’s more productive to start with a few, well understood personas instead of going at full speed into micro-segmentation right from the start. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. ” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. .” They’re looking at price and speed, with a secondary glance at quality.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141

B2C Technical Review Startup Retention 141

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. When was the last time you submitted a product review on your site? Or, tried to return a product? Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products.

Design 87

Design Software Review Mobile Analytics 87

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

APRIL 4, 2014

That mentality left over from the world of physical retail stores, where adding featured products near the point of sale – think two-for-one promotions, or cheap up-sells – is enough to increase the amount of products in a customer’s shopping cart. image source. Email remarketing. Behavioral targeting. image source.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. I absolutely love Ability Level, Has Owned Product For and Uses Product!

Design 151

Design Software Review Technical Review Mobile 151

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services. It is a part of multi-channel analytics chapter. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! . Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The products you are purchasing dominate the page, right under the main site header. Shows me again if the product is in stock.

Web 165

Web Design Marketing Security 165

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Make sure your site is crawlable by the search robot.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Run a bunch of search queries with the intent of looking for the company's products and services. Channels where they should exist but don't. Things like that.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. No more Product-centric pimpy ads in the See stage. ADD TO BAG.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

SEPTEMBER 10, 2012

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. how they choose and compare products in your category, you know how to structure and prioritize content on your site. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

APRIL 11, 2016

Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. This article is a comprehensive crash course into the world of product analytics. By Gagan Mehra.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. This is power of analytics and more specifically, product analytics. Product Analytics Defined. This is power of analytics and more specifically, product analytics. Product Analytics Defined.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. This is power of analytics and more specifically, product analytics. Product Analytics Defined. This is power of analytics and more specifically, product analytics. Product Analytics Defined.

Analytics 107

Analytics Product Channel Retention 107

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience?

Analytics 145

Analytics Sierra Leone Channel Conversion 145

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel.

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Generally speaking, customer loyalty is defined as the intention and action of choosing a certain brand or product repeatedly instead of other alternatives. Customer satisfaction is simply an attitudinal measurement of satisfaction for a product, brand, or experience, and may not have anything to do with loyalty or repeat experiences.

Customer 91

Customer Retention B2C Programming 91