Remove B2C Remove Channel Remove Finance
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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Never Mind the Valley: Here's Paris

ReadWriteStart

Through them, entrepreneurs can hook up with R&D resources in universities and companies, and get access to a robust support network that provides opportunities for visibility, growth and financing. so it shouldn't be long till they hop across the Channel. The Funding. To qualify, your project has to have an R&D element.

France 163
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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead.

B2C 36
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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Various business models in an on-demand courier delivery app.

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

Mint is a prime example of using “high quality” content marketing to generate leads, as their personal finance blog helped them to grow to 1.5 For B2C eCommerce businesses, the user usually comes with some purchase intent, so it doesn’t always make sense to use such tactics to capture emails. million users in 2 years.

eCommerce 112
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Search Plus Your World results.

Web 139
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.