Remove B2C Remove Channel Remove Government
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Never Mind the Valley: Here's Paris

ReadWriteStart

The French government has translated the JEI program into English as the Young Entrepreneurs Initiative , an annual competition run by the French Embassy to the US. The boards of these organizations include large companies, local and regional government representatives, universities/public research labs and SMEs. The Big Players.

France 163
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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. You don’t want to end up beholden to a third party for fundamental insights into your business, and you don’t want that same third party governing your interactions with your own users.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you have an opportunity to do volunteer work for government agencies, please take the opportunity.

Analytics 145
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126
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The Courage to Monetize

Austin Startup

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. Now it’s cost + markup + 14 layers of intermediaries who all get a cut = price paid by insurance or the government.

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JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

“Role models” haven’t made it quite as far the heroes, but as practising entrepreneurs they are fully up-to-date with the on-the-ground realities of fundraising, hiring, and interfacing with government. Have we confirmed a CHANNEL to reach our market? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel?

Asia 207
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.