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The French government has translated the JEI program into English as the Young Entrepreneurs Initiative , an annual competition run by the French Embassy to the US. The boards of these organizations include large companies, local and regional government representatives, universities/public research labs and SMEs. The Big Players.
They still SEO-optimize those pages heavily, and compete for the attention of users with other channels, whether official or unofficial. You don’t want to end up beholden to a third party for fundamental insights into your business, and you don’t want that same third party governing your interactions with your own users.
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you have an opportunity to do volunteer work for government agencies, please take the opportunity.
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.
We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. Now it’s cost + markup + 14 layers of intermediaries who all get a cut = price paid by insurance or the government.
“Role models” haven’t made it quite as far the heroes, but as practising entrepreneurs they are fully up-to-date with the on-the-ground realities of fundraising, hiring, and interfacing with government. Have we confirmed a CHANNEL to reach our market? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel?
Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.
Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.
There is one for online (the one above), there will be another when you call on the phone (it might be your registered phone number), there will be a different one for when you walk into the store, and depending on if they own the store or if it is a channel for them, there might be one more. It could very well be my phone number. Times 1000.
Closer to home, I’ve had the privilege of working with another company that wants to make sure customers know what to expect from their purchase, and that they get what they pay for: CJ Pony Parts has a dedicated YouTube channel with hundreds of product videos to help inform customers about their products and the best way to use them.
. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Perfecto Mobile [profitable and well funded].
The UK government has some excellent initiatives to draw Aussie businesses to the UK, and a big impetus is to create jobs there. When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!), some amazing entrepreneurs, who just happen to be women.
It looks forward to a world where users and creators govern the Internet and the economics flow more fairly to the creators directly via the platforms. Metaverse – it has both B2B and B2C applications. It’s real, it’s happening, and it has several layers, from infrastructure to creator economy to consumer.
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