ConversionXL

OCTOBER 8, 2021

It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. Similarly, you can also calculate CAC for different marketing channels such as Search Ads, Social, Content Marketing, etc. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

YoungUpstarts

JULY 29, 2013

We use a red/green chart to measure startup readiness for Demo Day. Your job is to turn your column as green as possible before Demo Day – and beyond. Have we confirmed a CHANNEL to reach our market? B2C) Is there a PRE-SALES promotion activity driving the top of the funnel? It’s a good place to hold investor meetings.

Asia 207

Asia Singapore Cofounder Incubator 207

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. Time to obsess about multi-channel outcomes. Follow-on views.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? ADD TO BAG.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). Makes me mad.

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it. Neither does it matter if you are a for-profit or a non-profit (it takes capital – human and financial – to change the world, right?).

Design 87

Design Software Review Mobile Analytics 87