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5 Reasons Why You Should Consider Hiring A Marketing Communications Agency

Brandanew

And this is where as a business owner, you should consider hiring a marketing communications agency. Focus your energies on what you do best and hire help where you don’t have the required background. I also wanted to hire people from different backgrounds who bring new aspects to the table. Get Integrated Solutions.

Hiring 100
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

.” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. We left it too late, and were simply lucky to unlock a low cost channel competitors hadn’t been able to tap previously in SEO, but our initial theory of a mix of paid and brand proved wrong.

Founder 120
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C.

Campaign 111
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Then there were also certain social channels that worked for awhile but didn’t stick. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120
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Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

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Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions

ConversionXL

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. This means looking at marketing channels and what users did before signing up.

Analytics 123