View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 13, 2019

Many are familiar with the digital darlings that market directly to consumers—Warby Parker, Away, Allbirds, etc. But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 164

Framework Marketing Metrics Audience 164

Venture Chronicles

AUGUST 30, 2012

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36

B2C B2B Technical Review Software Review 36

ConversionXL

APRIL 4, 2014

Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale. Personalized marketing – messages and actions tailored to the visitor based on their previous viewing & purchasing behavior- is the key to all of this. Marketing automation.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Because each of the channels requires individual creative handling.

Social Media 73

Social Media Media Marketing Lead Generation 73

ConversionXL

OCTOBER 8, 2021

In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. Other social channels also made inroads as 2020 ended. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales.

eCommerce 150

eCommerce B2B Forecast Demand 150

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163

France Technical Review Incubator Early Stage 163

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. Your Blog/ Content Marketing will allow you to get leads.

Small Business 100

Small Business Marketing Software Review B2C 100

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. Business to Consumer (B2C) – It is the most common type of business model.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books. What was needed?

B2B 97

B2B Marketing B2C ChatGPT 97

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Ready to take this expansive journey to not just win at performance marketing and brand marketing? Time to obsess about multi-channel outcomes.

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 96

Community Marketing Audience Networking 96

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Distilling marketing content, then distilling it again. Never knew. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 94

Marketing Differentiation B2C PR 94

NZ Entrepreneur

SEPTEMBER 7, 2022

“Try to test and prove out your go-to-market strategy, before launch.” ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. With the right mindset you can make the right decisions and you can make your business move forward.”

Founder 116

Founder Cofounder New Zealand B2C 116

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 95

Social Media Media B2B B2C 95

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. by Adriana Lynch , CMO at Chief Outsiders. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

NZ Entrepreneur

MARCH 11, 2020

Make sure your all your communications and your sales and marketing messages are aligned. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels. All the traditional sales channels still exist. 5) Outbound Sales.

Social Media 69

Social Media Channel Technical Review Sales 69

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 139

Web Analytics Technical Review Affiliate 139

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

MAY 2, 2024

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. And that looks different for a B2C journey versus a B2B journey.

SEO 90

SEO Search Generative AI Engineer 90

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Austin Startup

JULY 12, 2010

37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject. Customer Care Today.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 253

Marketing Startup Non-Compete B2C 253

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Such details help identify when it makes sense to push marketing and when there’s no point. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Product 96

Product Social Media Audience Software Review 96