Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. If it stinks that tells me a lot (remember the year of mobile was 2010!). Things like that.

Web 139

Web Analytics Technical Review Affiliate 139

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly?

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you.

Analytics 123

Analytics Product Channel Retention 123

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you.

Analytics 107

Analytics Product Channel Retention 107

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Word-of-mouth (increasing awareness for their business through the networks of others).

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 8, 2018

Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. The biggest change is that, more often than not, voice search is a winner-take-all scenario : Voice assistants respond to queries with a snippet that mirrors the “featured snippet” on desktop and mobile results 41% of the time.

B2B 100

B2B eCommerce Search Non-Compete 100

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. Started in 2016 by an agency called Mobile-Sphere , and seems to have no outside funding.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Be aware of mobile subject line character restrictions.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Influencer marketing can give something other acquisition channels can’t: instant trust. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

VC Cafe

JULY 15, 2021

Almost overnight, a huge new industry was created around mobile. Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up. not just the most)?

Analytics 90

Analytics Product eCommerce Channel 90

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

ReadWriteStart

APRIL 26, 2021

The need for mobile applications is constantly flourishing as users can avail themselves of their tasks effortlessly. In general, there are a vast number of mobile apps, each holding different purposes. With your Super app, users don’t have to juggle between different mobile apps for different services. One-stop solution.

Demand 78

Demand Indonesia Revenue Audience 78

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Image Source. Or Firefox? Makes a lot of sense. Google Adwords?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Share top performing channels. Mobile App. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

APRIL 15, 2018

As recently as a few years ago, brands and wholesalers only had a few sales channels to consider: they sold directly to retailers, or to distributors who in turn sold to retailers. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front.

B2B 153

B2B B2C PPC SEO 153

ConversionXL

APRIL 11, 2016

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48

Video Conversion Mobile Search 48

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. If your business has no visibility on social media channels, you lack the most significant marketing well. You can also use your social channels for sponsored ads.

Small Business 138

Small Business Marketing SEO Social Media 138

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Campaign 147

Campaign Social Media B2C Metrics 147

Brandanew

FEBRUARY 24, 2016

Over 80% are sharing / tweeting using mobile devices. Ensure the links you share are mobile friendly. Because if they’re accessing everything on the mobile you don’t want their experiences to shatter because you’re so stuck in the 90s and non-responsive. In no case ignore your customer. Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 28, 2020

We have a web app that lets you do it, mobile apps for iPhone and Android, works in Gmail and Outlook, works in Salesforce, Outreach and a bunch of other platforms. And again, I don’t care whether this is B2B, B2C. You’re looking to get as many views as possible, et cetera. So that rerecord button you that opportunity.

Video 50

Video Technical Review Software Review Colorado 50

Up and Running

MAY 21, 2014

I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 143

Analytics Metrics Mobile DC 143

Duct Tape Marketing

OCTOBER 26, 2017

Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. These aren’t even B2C companies – they’re selling software platforms! Radio is more mobile than any other advertising channel.

Advertising 66

Advertising Hosting B2C Audience 66

ReadWriteStart

FEBRUARY 27, 2018

That means sales professionals have had to learn — and value — different channels and ways to approach prospects. Today, sales professionals have to look at omnichannel selling, social selling, mobile selling, and more. Previously, sales professionals picked up the phone or visited prospects in person.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Another thing to consider: Pinterest is a predominantly mobile search platform ( 85% use Pinterest from their mobile devices ), so your pins should be 1000 x 1500 pixels (2:3 aspect ratio).

Marketing 114

Marketing Viral Campaign Search 114

Reid Hoffman

AUGUST 17, 2021

Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Similarly, mobile created opportunities for a bunch of people.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Similarly, mobile created opportunities for a bunch of people.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Blog posts and other forms of content that are fully optimized for mobile viewing. And today, it really is an art form.

Demand 67

Demand B2B Curation SEO 67

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. As of today, Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics. LinkedIn (not great for B2C). Education level. Work/career. Political affinity.

PPC 48

PPC B2C B2B Sales Cycle 48