Duct Tape Marketing

MAY 24, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Do more with less channels. So that's one overall.

Social Media 95

Social Media Media B2B B2C 95

NZ Entrepreneur

MARCH 11, 2020

4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels. This was well before the digital age and our channels were physical and sensory – things that we could see and hear and feel and touch. 5) Outbound Sales.

Social Media 73

Social Media Channel Technical Review Sales 73

VC Cafe

MAY 4, 2021

Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community. Capuccino – an audio social network launched in July 2020 by French founders. Similar to Saga , a family-focused audio social network. Bootstrapped. Open Source.

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

SEPTEMBER 10, 2018

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. Networking & Connections.

Programming 124

Programming Chile B2B B2C 124

Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Over to you.

Social Media 73

Social Media Media Marketing Lead Generation 73

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165

Channel PPC Marketing SEO 165

Hearpreneur

NOVEMBER 24, 2018

To begin a pumping session, the woman slides Nurture’s massage cups into the bra’s easy sliding channel, fastens them to the bra, and connects the controller. Network, network, network. Nurture is a breast massage system for nursing mothers that replicates hands-on pumping. What is your favorite business quote and why?

Founder 91

Founder Israel Miami Cofounder 91

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] It's brought to you by the HubSpot Podcast Network. But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I, that's really my expertise. Right, right.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. And then from there, we're able to do written content.

SEO 90

SEO Search Generative AI Engineer 90

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] John Jantsch (03:45): So a couple things I want to touch on that I heard you say, one of the key differences is, is instead of one to many, it's a true network. So to speak. Mark Schaefer (12:18): Yeah.

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. And you can only get that.

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. and EBITDA margins are 47%.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

NOVEMBER 6, 2018

Fortunately for you, today’s tech-filled world provides marketers and business owners with a myriad of tools to track customers’ behaviors and solicit input through various online channels. When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C.

Programming 78

Programming Technical Review B2C Email 78

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Whereas b2c, I mean m and MS has had a, has a community, right? powered by.

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

MARCH 30, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SaaS and technology leaders who are facing day to day. It just, they have to be natural links.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . That’s why 40 million Americans use online dating sites. Deer Isle Group has built the D.I.G.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

Hearpreneur

DECEMBER 18, 2019

What I think will drive this home, will be launching a podcast and youtube channel to reveal stories and insights from the field. Using Reddit, Twitter and other real-time news social media networks we will contribute on various high profile, high read threads with some insightful comments with a link to the article.

SMS 89

SMS Entrepreneur Social Media Campaign 89

YoungUpstarts

AUGUST 29, 2014

The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. While networks such as Twitter are typically thought of as social and entertainment platforms, it is quickly proving to be a perfect avenue for lead generation. by Frank E. Paterno, VP of Marketing at Intelliverse.

Lead Generation 178

Lead Generation B2C Sales Cycle Internet 178

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Build “localized” network value.

B2C 136

B2C B2B Demand Vertical 136

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MAY 21, 2014

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. And some of the things that I think fundamentally have changed is that the listening, collecting information, kind of tapping into networks, now is the new prospecting.

Marketing 72

Marketing Social Media Sales Media 72

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. It provides a wealth of high-quality articles and resources related to non-profits, and members can literally build their own network through this website.

Community 141

Community B2C Social Media B2B 141

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Duct Tape Marketing

MAY 6, 2013

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. If You Liked This Post.

Channel 76

Channel Small Business Distribution B2C 76

YoungUpstarts

MAY 17, 2017

While distributing content, narrow down the networks your audience hangs out on and then decide the frequency of distribution on each network. For a B2C business, create a press release kit that can be distributed. For B2C your metrics are: Signups. Here are some resources you could bank on. Decide on a release date.

Marketing 133

Marketing Social Media B2C B2B 133

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

DECEMBER 12, 2024

He's a co-founder of TACK, a media network and go-to-market firm, helping businesses convert demand into revenue through their people-first GTM model. Yeah, so I think in B2B, it's a little bit different than B2C. This is John Jantsch. My guest today is Nick Bennett. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

B2B 73

B2B Marketing B2C Social Media 73