Occam's Razor

DECEMBER 9, 2013

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 6, 2018

When you understand their wants, needs, and behaviors, you can create a referral program that draws them in and encourages them to refer their friends. Fortunately for you, today’s tech-filled world provides marketers and business owners with a myriad of tools to track customers’ behaviors and solicit input through various online channels.

Programming 71

Programming Technical Review B2C Email 71

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier.

Marketing 87

Marketing Differentiation B2C PR 87

ConversionXL

JANUARY 18, 2022

Marketing: Which channels are they active on? Borrowing references from pop culture can make your brand appear more human and relevant. They’re active on multiple channels, with followers on LinkedIn, Twitter, YouTube, Instagram, Facebook, and several podcasts covering different themes. Messaging: What language do they use?

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

Austin Startup

OCTOBER 15, 2017

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Brandanew

FEBRUARY 24, 2016

55% users are referring to Twitter within a restaurant. Twitter ads cost 33% less than other paid channels Click To Tweet. Now this stat comes from Hootsuite and they believe lead generation on Twitter is far less expensive than other channels. So even when you’re a B2C brand, keep your eye out. Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For more on the topic of Viral Growth, refer to my blog post on that topic here.) (For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Will I focus more on referring sources or social traffic first? Channels where they should exist but don't.

Web 139

Web Analytics Technical Review Affiliate 139

Duct Tape Marketing

OCTOBER 26, 2017

Which means as marketers, we should be thinking about how to leverage this channel. These aren’t even B2C companies – they’re selling software platforms! Given these are referring to social accounts, there are plenty of popular radio shows and podcasts that have 30,000 followers on, say, Twitter or Instagram.

Advertising 58

Advertising Hosting B2C Audience 58

YoungUpstarts

AUGUST 18, 2015

My one universal concept that never varies or waivers no matter if your sales business is B2C, B2B, retail, real estate, insurance, technology, securities or manufactured goods: selling is not about selling your product or service, it’s about selling yourself. Refer to #3: LISTEN. #5 1 – Sell Yourself. You have to make an impression.

Sales 100

Sales B2C B2B Lead Generation 100

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. There is, in fact, an entire technology category that fits this thesis perfectly – etail or commonly referred to as e-commerce.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

JUNE 8, 2017

Most refer to these correlative metrics as Wow Moments or Aha moments. The process I laid out here is a starting point, but there’s a lot more to it – like doing proper quality assurance , avoiding creepiness , handling cross-device and cross-channel users, B2B vs B2C strategy and tactics, choosing the right tools etc.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. Who else, you know, could they refer. A department. Twitter giveaway].

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

MARCH 14, 2024

Do they have case studies, references, really, that are not just saying they're nice people that really help demonstrate the ability to drive growth? It doesn't hurt if they've worked with multiple companies. They've been in business for a while. But again, some of that just has to do with the track record that they can prove.

Hiring 82

Hiring Leadership Email Campaign 82

Up and Running

MAY 8, 2015

After initial talks, and once you have gained an understanding of their needs, you can then greenlight the project or refer it to someone else who has the proper skillset. And, as communication is key to maintaining positive relationships, you can effectively use it to track and maintain client expectations.

Management 60

Management B2C B2B Retention 60

Duct Tape Marketing

APRIL 10, 2015

But online, viewers have “leisure time” in the emergent channels (social timelines, Whatsapp-style group messaging, etc.) I once watched an online B2C video advertisement that was over an hour long. In the past, the challenge was establishing a genuine human connection with only a 30-second video spot.

Advertising 28

Advertising Video B2C New York 28

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I love the social nature of sharing playlists. The suggestions engine they have.

Web 165

Web Design Marketing Security 165

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. There are two basic types of marketing – inbound and outbound.

Marketing 28

Marketing North America B2B Lead Generation 28

Occam's Razor

JANUARY 20, 2010

Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). Click on Referring Keywords and now you are looking just at the keywords bringing traffic to this page. Why not start a YouTube channel with a series of how-to videos? What do you see?

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 28, 2011

It is not hard to imagine what a B2C site is trying to do. You know which metrics I am referring to. it forces you to worry a out multi-channel campaign attribution (or not!), So why is our reporting dominated by reporting of visits and time on site and impressions and all that? It is hard to get to this, but it is so magical!

Metrics 127

Metrics Web Analytics Campaign 127

Designmantic Blog

MARCH 6, 2018

This is true considering she is the author of the eBay ‘For Dummies’ series such as eBay Business ‘All-In-One Desk Reference for Dummies,’ ‘ Starting an eBay Business For Dummies’ as well as a range of other e-commerce related books.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

AUGUST 27, 2020

Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up. With clients such as The Economist, Weebly, and Headspace, they are popular option among companies who need to manage large amounts of data across multiple teams and channels.

Analytics 90

Analytics Product eCommerce Channel 90

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. This means looking at marketing channels and what users did before signing up.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Questions such as: What marketing channels are driving the best users (i.e. If a user is able to do all of this through digital channels, then product analytics can really help you. Actively experimenting with different marketing channels. This means looking at marketing channels and what users did before signing up.

Analytics 107

Analytics Product Channel Retention 107

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

VC Cafe

MARCH 27, 2022

McKinsey (and others like JP Morgan, WEF, etc) refer to Metaverse and Web3 as two of the biggest tech trends in 2022. Metaverse – it has both B2B and B2C applications. In reality, the Metaverse is still being built and there are some overlapping parts with the other terms. Decentralised tech, centralised ownership?

Cofounder 180

Cofounder Venture Capital Israel Equity 180