Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. This is hosted by NFX.

Social Media 60

Social Media Technical Review Media Private Equity 60

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72

Reid Hoffman

AUGUST 17, 2021

You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” And most people have become so inured on the volume and quantity and all the rest of the advertising, and say, “Oh, it doesn’t really bother me.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?” And most people have become so inured on the volume and quantity and all the rest of the advertising, and say, “Oh, it doesn’t really bother me.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Mucker Lab

MAY 1, 2013

In fact they tend to be B2B rather than B2C companies – while the popular bet these days in B2B for many is in “enterprise software” – maybe the better bet is in betting on these software native challengers. If the rest of the bowling pins begin to fall, we are in for multiple tidal waves of value creation (and destructions).

Software 107

Software Silicon Valley Los Angeles Columbus 107

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Diminishing returns through core channels. Now the speaker knows which challenge to anchor the rest of their session too. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Content competition.

South Africa 70

South Africa Audience Video Africa 70

Austin Startup

JANUARY 21, 2018

On the official Day One we met the rest of the crew and paired up with a “buddy” for the week (whoever you happened to be next to at the time?—?the When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!), the best way to pick a great mate!).

Curation 54

Curation Australia Cofounder B2C 54

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. controlled experiments) in the reality check section of my detailed post on multi-channel attribution modeling. Got any tips to share with the rest of us on how we can do it faster? Transactions, Revenue and Ecommerce Conversion Rate. Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? You are B2C or B2Q or Non-profit or an Adult-oriented business. Don't we already book, tweet, plus a lot? So what is all that solving for?

Framework 164

Framework Marketing Metrics Audience 164

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. But whatever the case, there are simply no excuses for having a bad name.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As mentioned above, the first order—which product a consumer purchased and the motivations that led to that purchase—shapes the rest of the journey. The second relies on retention. The second type is winning. By first product bought.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country). Action, baby!

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Nice CMTB "Act now and rest easy tonight!"

Web 165

Web Design Marketing Security 165

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Duct Tape Marketing

MARCH 30, 2022

You can even use bot builders to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. A lot of it depends on whether you're B2C or B2B. Use social media tools to schedule and publish updates, monitor terms and analyze performance.

Technical Review 96

Technical Review SEO Metadata Algorithm 96

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. If you are a part of an ecommerce company, order something right now (in a different tab, keep this one open to read the rest of this post!). Neither does it matter if you are a for-profit or a non-profit (it takes capital – human and financial – to change the world, right?).

Design 87

Design Software Review Mobile Analytics 87

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? They do everything.

Analytics 140

Analytics Aggregator Channel B2B 140

Occam's Razor

FEBRUARY 28, 2017

No one person can succeed without active collaboration, and empathy, with rest of the teams! Can you imagine why I say team and organization and online-offline silos will be broken as you go further to the right? That's what you want for yourself or teams that you lead. One more thing. It could very well be my phone number. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Series ORG-2000 is OriginGPS smallest fully featured GPS receiver.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103