ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion.

Retention 126

Retention Analytics Campaign eCommerce 126

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. And the next one down goes to the site. For to what end?

Community 98

Community Framework Advisory Board Viral 98

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 94

Marketing Differentiation B2C PR 94

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

Video 48

Video Conversion Mobile Search 48

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. B2C companies usually face a choice between setting up their own platform (such as a blog or a digital magazine) or leveraging the power of social media. So, remember Amy?

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Pick your brand channel that has the most engaged community (i.e. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Diminishing returns through core channels. As Instagram takes off with wider audiences, a proven opportunity is there (for B2C and B2B brands alike). Use a custom hashtag to encourage virality, making it easier for you to identify content in one place.

South Africa 70

South Africa Audience Video Africa 70

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Word-of-mouth (increasing awareness for their business through the networks of others).

Social Media 185

Social Media B2B North America Media 185

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. viral video. viral videos. Contributors. 12 followers. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

VC Cafe

DECEMBER 21, 2024

Built-In Virality : Telegram’s built-in communities provide organic growth opportunities for multiplayer games and can be leveraged for fan engagement. If Mini Apps arrive on platforms like Twitter or WhatsApp, Mini Apps could represent the next big channel for growth.

Distribution 88

Distribution Technical Review Channel Non-Compete 88