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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. In this post, we’ll take a closer look at the benchmarks on conversion, retention and churn for the key business models.

Retention 109
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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. So voice chat, GPT, discord, I would also put in this sort of emerging media channel base. 10:58): Guess what?

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 92
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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

John Jantsch (18:56): I wonder how, there's one thing that I don't think a lot of content marketers talk about, and this is I think both B2B and B2C is I think we sometimes underestimate how the consumers of that content are also using ai.

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Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

John Jantsch (04:43): So I know the ultimate answer to this next question is, it depends, but would you say that there are, if generically somebody came to you and said, I'm a B2B business, or second person, I'm a B2C business, would you say, oh, well you probably should be focused on these channels. Andrew Barlos (05:57): Yep, absolutely.

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7 Costly Mistakes e-Commerce Entrepreneurs Must Avoid

ReadWriteStart

It is normal for a starting business (whether in B2B or B2C) to attribute early growth to referrals. On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. Entrepreneurs will often not focus enough on sales.

Cost 78
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

In a recent episode, JJ and April chat with StoryBrand certified guides and agency owners about how to use ChatGPT for marketing purposes. So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. We all know how important that is today. Listen to marketing made simple. Is the paper bamboo?